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Google ranking secrets revealed - Part 2

Google has recently filed a patent that details many points that Google uses to rank web pages. The title of the patent is "Information retrieval based on historical data" and it reveals details of algorithms that Google uses in addition to its main ranking algorithms.

In this article, we're trying to find out what this means to your web site and what you have to do to optimize your web pages so that you get high rankings on Google. Click here to read part 1.

Part 2: How your domain name can influence your rankings on Google

The patent specification revealed a lot of information about possible ways Google might use your domain name to determine the ranking of your site.

Google mentions specific types of information relating to how a document is hosted within a computer network that can influence the ranking of a web site. For example, Google tries to determine the legitimacy of a domain name.

According to Google, valuable domains are often paid for several years in advance while doorway or throwaway domains are rarely used for more than a year. To determine the value of a domain, Google records the following information:

  • the length of the domain registration (one year <-> several years)
  • the address of the web site owner, the admin and the technical contact
  • the stability of data and host company
  • the number of pages on a web site (web sites must have more than one page)

Google claims that they have a list of known bad contact information, name servers and IP addresses that helps them to find out whether a spammer is running a domain.

In addition, the patent specification claims that Google might check the information of a name server in several ways. For example, good name servers might have a mix of different domain names from different registrars.

Bad name servers might host mainly adult or doorway domains, bulk-domains from a single registrar or domains with many commercial words.

What does this meant to your web site?

First of all, you should make sure that your web page content is optimized for Google. If your web page content is not optimized, all other ranking factors won't help you much.

You might want to register the main domain name for your web site several years in advance to show Google that you are serious about your site. Make sure that your web site is hosted by a reputable hosting company.

If your web site is hosted by a company that mainly hosts the web sites of spammers, it might be difficult to get good rankings for your site.

In upcoming newsletter issues, we'll discuss other important factors that can influence your ranking on Google and that are mentioned in the patent specification.

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August 2005 search engine articles