Google ranking secrets revealed
- Part 3
Google has recently filed a patent
that details many points that Google uses to rank web pages.
The title of the patent is "Information retrieval based
on historical data" and it reveals details of algorithms
that Google uses in addition to its main ranking algorithms.
In this article, we're trying to find out what this means
to your web site and what you have to do to optimize your
web pages so that you get high rankings on Google. Click here
to read part
1 and part
Part 3: How the links to your site can influence
your rankings on Google
As you know, Google heavily relies on links when it comes
to specify the ranking of a web site. In addition to the sheer
number of links and their anchor texts, the patent specification
shows possible ways how Google might use historical information
to further specify the value of links.
For example, Google might record the discovery date of a
link and the link changes over time. Google might also record
the life span of a link and the speed at which a new web site
The patent specification indicates that Google might track
the following information:
- The anchor text and the discovery date of links are recorded.
- Google might monitor the appearance and disappearance
of a link over time.
- Google might monitor the growth rates of links as well
as the link growth of independent peer documents.
- Google might monitor the changes in the anchor texts over
a given period of time.
- Google might monitor the rate at which new links to a
web page appear and disappear.
- Google might record a distribution rating for the age
of all links.
- Links with a long life span might get a higher rating
than links with a short life span.
- Links from fresh pages might be considered more important.
- If a stale document continues to get incoming links, it
will be considered fresh.
- Google doesn't expect that new web sites have a large
number of links.
- If a new web site gets many new links, this will be tolerated
if some of the links are from authorative sites.
- Google indicates that it is better if link growth remains
constant and slow.
- Google indicates that anchor texts should be varied as
much as possible.
- Google indicates that burst link growth may be a strong
indicator of search engine spam.
What does this mean to your web site?
When it comes to linking, you shouldn't go for one-shot quick
solutions. If you participate in quick link exchange schemes
or buy links to your web site so that you get many links at
once, changes are that Google will see this as a spamming
When you exchange links with other web sites, do it slowly
and constantly. ARELIS
is the perfect tool that can help you to do this. Invest
some time every week to build the links to your site and vary
the texts that point to your site. Of course, the links to
your site should contain keywords that are related to your
Make sure that your web page content is optimized
for Google. If your web page content is not optimized,
all other ranking factors won't help you much.
In upcoming newsletter issues, we'll discuss other important
factors that can influence your ranking on Google and that
are mentioned in the patent specification.