Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004


» Archive
All about software products and antivirus solutions.
Good deals and offers on computers & hardware.
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

How to react to Google's latest AdWords change

Google has incorporated a new factor to its Quality Score. If you're advertising with Google AdWords, this new factor might influence the position of your ads and the minimum price you have to pay for your bids.

What is Google's Quality Score?

Google's Quality Score is Google's method to evaluate the position and the minimum bid of a text ad in Google AdWords. Google hasn't reveal ed all details about the Quality Score. All we knoe is that the text of an ad and the clickthrough rate are important factors that influence the position of your ad and the minimum price you have to pay per click.

Last week, Google announced that it would also include the landing page in the calculation of the Quality Score. That means that the web page that is linked to an AdWords ad will also be analyzed to determine the position and the price for the ad.

What does this mean to your AdWords ads?

If you bid for many different keywords, it might be that the prices for keywords that are only loosely related to your web site go up for you. The less a web page is related to the keyword, the more you have to pay to get an AdWords listing for that keyword.

What can you do to lower your per click prices?

To pay as little as possible for a click, you have to follow Google's quality guidelines. The better your ad, the less you have to pay per click:

  • Make sure that your AdWords ads have compelling titles that inform web surfers about what they can expect on your site.

  • Use interesting descriptions that are related to the keyword. If possible, include a call to action or a reason to click in your descriptions.

  • Create more PPC landing pages that are directly related to your keywords.

  • Make sure that your landing pages are relevant to what web surfers are looking for.

Google's latest change in the Quality Score won't hurt you if your ads are compliant to these points.

If you want to get detailed information on how to optimize your landing pages and if you want to know how you can lower your AdWords costs while increasing your sales, you might want to take a look at our Google AdWords eBook.

Copyright - Internet marketing and search engine ranking software

Home   Contact   Privacy policy    Partner sites
December 2005 search engine articles