Do reciprocal links still work?
Rumor has it that reciprocal links are not as effective as
one way links. Some people in online discussion forums claim
that one way links from a web site to another site work far
better than reciprocal links. Is this true and what do you
have to do about this?
What are one way links? What are reciprocal links?
If you link to another web site and the other web site
links back to you, it's a reciprocal link. If you link to
another web site and the other web site doesn't link back
to your site, it's a one way link.
Why are links to your web site important?
Links to your web site improve the link popularity of your
web site. If your web site has good incoming links, the
ranking of your web pages will increase on major search
Google has an official statement
about this topic:
"PageRank interprets a link from Page A to Page
B as a vote for Page B by Page A. PageRank then assesses
a page's importance by the number of votes it receives.
PageRank also considers the importance of each page
that casts a vote, as votes from some pages are considered
to have greater value, thus giving the linked page greater
Important pages receive a higher PageRank and appear
at the top of the search results. Google's technology uses
the collective intelligence of the web to determine a page's
Basically, this means that your web site will get better
rankings if many other web sites that are related to your
own web site link to your site.
So are one way links really better than reciprocal
No, reciprocal links and one way links work just the same.
The reason why some people think that reciprocal links don't
work is that many webmasters who engage in reciprocal linking
don't care about theming but only about the number of links.
One way links are usually from topic-related sites.
If you link to any Tom, Dick and Harry you'll end up with
a links page full of unrelated web sites. The jumble of
links on the page is the reason why the links don't have
power, not the fact that you're linking back to the site.
What do you have to do now?
Just go back to the original concept of reciprocal linking.
Reciprocal linking is about building partnerships with related
web sites and about spreading your reach within a specific
industry or topic.
When you build links for your web site, concentrate on
other sites that have a similar theme like your web site.
Links from related web sites will have a positive effect
on your ranking, no matter if these links are one way links
or reciprocal links.
Building high quality reciprocal links is one of the best
ways to promote your business on the Internet. Focus on web
sites that are related to your own web site and try to get
links from these web sites. Our software tool ARELIS
can help you to find these web sites.
By the way, don't focus too much on the green PageRank bar
in the Google toolbar. Although Google uses PageRank for its
ranking algorithm, it's very likely that the official PageRank
of a web site that is displayed in the Google toolbar is not
the real PageRank that Google uses for its ranking algorithm.