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Can too many links hurt your web site?
Many webmasters are unsure if too many links can hurt their
web site rankings. Others think that links to a brand-new
site might be a spam indicator. How many links are good for
a web site? Should you wait before getting links to your site?
Too many links? What's the problem?
It's no secret that Google heavily relies on the number of
links and their anchor texts to determine the ranking of a
web site. However, Google's recently filed patent
indicates that Google might also use historical information
to determine the value of links.
Google reveals the details
The patent specification indicates that Google might record
the discovery date of a link and its anchor text and the link
changes over time. Google might also record the life span
of a link and the speed at which a new web site gets links.
Google also seems to monitor the rate at which new links
to a web page appear and disappear. They also monitor the
growth rates of links as well as the link growth of similar
documents.
What does this mean to you?
Google doesn't expect that new web sites have a large number
of links. If a new web site gets many new links, this will
be tolerated if some of the links are from authorative sites.
Google's patent specification indicates that it is better
if link growth remains constant and slow. You should vary
your anchor texts as much as possible to make sure that your
links look natural. Burst link growth may be a strong indicator
of search engine spam for Google.
How to build links to your web site without getting
penalized
You shouldn't go for one-shot solutions when building links
to your site. If you participate in quick link exchange schemes
or buy links to your web site so that you get many links at
once, changes are that Google will consider this spamming.
When you exchange links with other web sites, do it slowly
and constantly.
Invest some time every week to build the links to your site
and vary the texts that point to your site. Make sure that
the links to your site contain keywords that are related to
your site and vary the link texts. ARELIS
and IBP's Link
Popularity Improver are the ideal tools to help you with
this task.
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