Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004


» Archive
All about software products and antivirus solutions.
Good deals and offers on computers & hardware.
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

How to succeed with pay per click

Running a pay per click campaign can quickly cost a lot of money if you don't know how to do it correctly. Many webmasters face the following situation:

  • They set up a pay per click campaign.
  • They get many visitors and pay lots of money.
  • They don't get a single sale.

Of course, that's not how it should work. If you create a pay per click campaign without planning it, changes are that you'll quickly lose a considerable amount of money.

There are a few basic things you should consider before starting a pay per click campaign.

1. Choose the right pay per click search engines

There are hundreds of pay per click search engines. Only a few of them are worth your time and money. Concentrate your efforts on the big pay per click search engines.

The smaller pay per click search engines don't get many visitors and chances are that their anti-click-fraud systems are not very sophisticated. A list of popular pay per click search engines can be found here.

2. Choose the right keywords

Do not bid for every keyword you can think of. You'll pay for every single click. Only bid for keywords that attract targeted visitors that are interested in what you have to offer. Of course, the keywords you choose for your pay per click campaign should often be used by web surfers.

3. Know how much you can pay for a click

Many webmasters don't know how much they can afford for a click. You must make sure that you get a positive return on investment. Otherwise, you're wasting your money.

For example, if you make a profit of $30 per sale and if you need 100 clicks to generate one sale, then you can pay a maximum of 30 cents per click if you don't want to lose money. Use this formula:
Profit per sale / clicks per sale = maximum cost per click
($30 / 100 = $0,30)

Although most web surfers prefer unpaid search engine results, pay per click search engines can be a good alternative if you quickly need targeted traffic.

Pay per click campaigns can bring you lots of sales but they are also very risky if you don't do it right.

Many more powerful tips that help you to lower your pay per click advertising costs while increasing your profits can be found in our Google AdWords eBook.

Natural search engine results will bring targeted visitors to your web site without paying. You should use pay per click search engines only as a completion to your other search engine optimization activities.

Copyright - Internet marketing and search engine ranking software

Home   Contact   Privacy policy    Partner sites
March 2005 search engine articles