Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004


Home   Contact   Privacy policy    Partner sites

The importance of being first

A recently conducted study (PDF) examined the links users followed on the search engine results page. They found that 42% of users clicked the top result, and 8% of users clicked the second result. This confirms previous studies that the number one result gets many more clicks than all other results.

In this study, the researchers did a second test, wherein they secretly swapped the order of the top two search hits. The original number two entry in the search engine's prioritization ended up on top, and the top entry was relegated to second place.

Although the search results were different, users still clicked on the top entry 34% of the time and on the second hit 12% of the time.

What does this mean to your web site?

The study confirms the importance of being listed on the first result page. If your web site is not listed on the first result page, changes are that web surfers won't see your site.

A previous study of the Georgia Institute of Technology found that 75% of searchers never look further than page one. Usability expert Jakob Nielsen pointed out: "Users almost never look beyond the second page of search results."

It is important that you get your web site on the first result page. If you're new to search engine optimization: submitting your web site to search engines is not enough. You have to do more to get high search engine rankings.

How do you get your web site to the first result page or even on position 1?

  1. Start by choosing the right keywords. It makes no sense to target general keywords such as "business" because you have no chance of getting the number 1 listing for such a keyword.

    Choose targeted keywords that are related to your business and that attract web surfers who are interested in what your web site has to offer. This keyword generator tool can help you to find the right keywords.
  2. Create a content rich web site that can be optimized for many different keyword combinations. The more different web pages you have the more likely it is that search engines will list your web site on the first position for a keyword and that web surfers will find your web site relevant to their needs.

    Optimize your web pages so that search engines can list them on the first position. Use descriptive and keyword rich summaries in the Meta description tag for search engines that use that tag.
  3. Get incoming links to your web site. High search engine rankings are the result of optimized web page content and good incoming links. If you want to have rankings, your web site must have both.

Read the free SEO book for detailed information and checklists on how to get your web site in the first result page on Google and other major search engines.

Copyright - Internet marketing and search engine ranking software

Home   Contact   Privacy policy    Partner sites
October 2005 search engine articles