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Can grammar and spelling influence
your Google rankings?
Much has been said about Google's way to determine the rankings
of web pages. Incoming links and optimized web page content
are the key to top 10 rankings on Google and other major search
engines.
Good writing style and its influence on your Google
rankings
It's rather easier to determine what good incoming links
are (namely links from related web sites that include words
that are related to the content of your site), but it's
more difficult to determine what optimized web page content
is.
First of all, a web page has optimized content if search
engines can easily parse it and if search engines can find
the keywords for which you want to be listed in the right
places on your site. These two factors are very important
if you want to have high search engine rankings.
In addition to that, there's a new theory that Google might
also consider the grammar and spelling mistakes on your
web pages.
The idea behind this concept is simple and understandable.
The fewer mistakes, the better the quality. The better the
writing style, the higher is the quality of the found text.
Google might prefer web pages with a clear text structure,
few errors and a good writing style.
It's an open secret that natural
language processing becomes more important in search
engine algorithms. Google explicitly mentions natural language
processing on its jobs
page .
Are misspellings still a good way to obtain high
search engine rankings?
Some SEO experts recommend to use misspellings of keywords
to get high rankings for these keywords.
If the theory about the influence of grammar and spelling
is true, using misspellings might have a negative effect
on your rankings. Although the theory hasn't been officially
confirmed yet you should keep it in mind when using misspellings
on your web pages.
What does this mean to your Google rankings?
Many people get obsessed with Google's PageRank number
when it comes to getting high Google rankings. You shouldn't
care about the little green bar in Google's toolbar. Google
wants to find good web sites with good content. Tell Google
that your web site contains good content by getting good
incoming
links and by optimizing
your content for Google.
The PageRank number displayed in Google's toolbar has little
to do with the rankings of a web page (for example, results
number 3,4, 6 and 10 for the keyword hurricane katrina had
a Google PageRank of zero on 5 September 2005).
Make sure that your web pages don't contain too many grammar
and spelling mistakes and that it's easy to find out what
your web site is about. Use paragraphs, bullet lists and headlines
to structure your text. Use your keywords in
the right elements on your web page and use them in the
right frequency.
The more clearly you structure your text, the easier it is
for search engines to process it.
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