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Google's hypertext-matching analysis and your web site

There are many rumors about the best way to get listed on Google. Every now and then, a new secret trick pop ups that promises that your web site will get top Google rankings quickly and easily.

These secret tricks have one thing in common: while it might be possible to get listed with these methods for some time, nearly all of these tricks will get you banned from Google sooner or later.

Google has the answer to your ranking questions

You don't have to use tricks to get listed on Google. Google tells you how to get listed on their official pages:

Traditional search engines rely heavily on how often a word appears on a web page. Google uses PageRank™ to examine the entire link structure of the web and determine which pages are most important.

It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first.

PageRank and hypertext-matching analysis?

Google uses PageRank (which is an algorithm and not the the green bar in the Google toolbar) and hypertext-matching analysis to rank your web pages. To get good results for the PageRank factor, you need many links from related pages that point to your site. The software program ARELIS can help you to get these links.

While getting links can be time-consuming, the concept is easy to understand. The hypertext-matching analysis factor is a bit more complicated. Google explains hypertext-matching analysis as follows:

Hypertext-Matching Analysis: Google's search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), Google's technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word.

Google also analyzes the content of neighboring web pages to ensure the results returned are the most relevant to a user's query.

How to optimize your web pages for Google's hypertext-matching analysis

As Google analyzes the full content of your pages you have to optimize the full content of your web pages. It is not enough to edit your meta tags. You have to optimize all factors that can influence your search engine rankings.

The problem is that many webmasters don't know which page factors can be important. That's why we developed IBP's Top 10 Optimizer.

IBP's Top 10 Optimizer analyzes more than 75 web page elements that search engines use to rank a website. You just have to enter the search term for which you want to be listed and IBP compares your web page with the web pages that currently have a top 10 ranking for that search term. That means that your own web page will be perfectly prepared for Google's hypertext-matching analysis then.

One page is not enough

As mentioned in the explanation of Google's hypertext-matching analysis, Google also analyzes the content of other web pages on your site to ensure that your web page is really relevant.

That means that you should optimize different pages of your web site for different but related search terms. The more web pages of your web site are optimized for keywords about a special topic, the more likely it is that you'll get high rankings.

Play by the rules and you will get listed

Don't use tricks to get listed on search engines. Google tells you what you have to do. You need good incoming links and optimized content. These two factors represent Google's PageRank algorithm and the hypertext-matching analysis. Our tools can help you to get both.

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February 2006 search engine articles