Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004

 

» Archive

 

SoftwareNerds.co.uk
All about software products and antivirus solutions.

e-Gear.dk
Good deals and offers on computers & hardware.

AVGDanmark.dk
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

Google's hypertext-matching analysis and your web site

There are many rumors about the best way to get listed on Google. Every now and then, a new secret trick pop ups that promises that your web site will get top Google rankings quickly and easily.

These secret tricks have one thing in common: while it might be possible to get listed with these methods for some time, nearly all of these tricks will get you banned from Google sooner or later.

Google has the answer to your ranking questions

You don't have to use tricks to get listed on Google. Google tells you how to get listed on their official pages:

Traditional search engines rely heavily on how often a word appears on a web page. Google uses PageRank™ to examine the entire link structure of the web and determine which pages are most important.

It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first.

PageRank and hypertext-matching analysis?

Google uses PageRank (which is an algorithm and not the the green bar in the Google toolbar) and hypertext-matching analysis to rank your web pages. To get good results for the PageRank factor, you need many links from related pages that point to your site. The software program ARELIS can help you to get these links.

While getting links can be time-consuming, the concept is easy to understand. The hypertext-matching analysis factor is a bit more complicated. Google explains hypertext-matching analysis as follows:

Hypertext-Matching Analysis: Google's search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), Google's technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word.

Google also analyzes the content of neighboring web pages to ensure the results returned are the most relevant to a user's query.

How to optimize your web pages for Google's hypertext-matching analysis

As Google analyzes the full content of your pages you have to optimize the full content of your web pages. It is not enough to edit your meta tags. You have to optimize all factors that can influence your search engine rankings.

The problem is that many webmasters don't know which page factors can be important. That's why we developed IBP's Top 10 Optimizer.

IBP's Top 10 Optimizer analyzes more than 75 web page elements that search engines use to rank a website. You just have to enter the search term for which you want to be listed and IBP compares your web page with the web pages that currently have a top 10 ranking for that search term. That means that your own web page will be perfectly prepared for Google's hypertext-matching analysis then.

One page is not enough

As mentioned in the explanation of Google's hypertext-matching analysis, Google also analyzes the content of other web pages on your site to ensure that your web page is really relevant.

That means that you should optimize different pages of your web site for different but related search terms. The more web pages of your web site are optimized for keywords about a special topic, the more likely it is that you'll get high rankings.

Play by the rules and you will get listed

Don't use tricks to get listed on search engines. Google tells you what you have to do. You need good incoming links and optimized content. These two factors represent Google's PageRank algorithm and the hypertext-matching analysis. Our tools can help you to get both.

Copyright Axandra.com - Internet marketing and search engine ranking software


Home   Contact   Privacy policy    Partner sites
February 2006 search engine articles