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Google's hypertext-matching analysis and your
web site
There are many rumors about the best way to get listed on
Google. Every now and then, a new secret trick pop
ups that promises that your web site will get top Google
rankings quickly and easily.
These secret tricks have one thing in common: while it might
be possible to get listed with these methods for some time,
nearly all of these tricks will get you banned from Google
sooner or later.
Google has the answer to your ranking questions
You don't have to use tricks to get listed on Google. Google tells
you how to get listed on their official pages:
Traditional search engines rely heavily on how often
a word appears on a web page. Google uses PageRank™ to
examine the entire link structure of the web and determine
which pages are most important.
It then conducts hypertext-matching analysis to determine
which pages are relevant to the specific search being
conducted. By combining overall importance and query-specific
relevance, Google is able to put the most relevant and
reliable results first.
PageRank and hypertext-matching analysis?
Google uses PageRank (which is an algorithm and not the
the green bar in the Google toolbar) and hypertext-matching
analysis to rank your web pages. To get good results for
the PageRank factor, you need many links from related pages
that point to your site. The software program ARELIS can
help you to get
these links.
While getting links can be time-consuming, the concept is
easy to understand. The hypertext-matching analysis factor
is a bit more complicated. Google explains hypertext-matching
analysis as follows:
Hypertext-Matching Analysis: Google's search engine
also analyzes page content. However, instead of simply
scanning for page-based text (which can be manipulated
by site publishers through meta-tags), Google's technology
analyzes the full content of a page and factors in fonts,
subdivisions and the precise location of each word.
Google also analyzes the content of neighboring web
pages to ensure the results returned are the most relevant
to a user's query.
How to optimize your web pages for Google's hypertext-matching
analysis
As Google analyzes the full content of your pages you have
to optimize the full content of your web pages. It is not
enough to edit your meta tags. You have to optimize all factors
that can influence your search engine rankings.
The problem is that many webmasters don't know which page
factors can be important. That's why we developed IBP's Top
10 Optimizer.
IBP's Top 10 Optimizer analyzes
more than 75 web page elements that search engines
use to rank a website. You just have to enter the search
term for which you want to be listed and IBP compares your
web page with the web pages that currently have a top 10
ranking for that search term. That means that your own
web page will be perfectly
prepared for Google's hypertext-matching analysis then.
One page is not enough
As mentioned in the explanation of Google's hypertext-matching
analysis, Google also analyzes the content of other web pages
on your site to ensure that your web page is really relevant.
That means that you should optimize different pages of your
web site for different but related search terms. The more
web pages of your web site are optimized for keywords about
a special topic, the more likely it is that you'll get high
rankings.
Play by the rules and you will get listed
Don't use tricks to get listed on search engines. Google
tells you what you have to do. You need good incoming links
and optimized content. These two factors represent Google's
PageRank algorithm and the hypertext-matching analysis. Our
tools can help you to get
both.
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