How to add credibility to your web site
The Stanford University compiled a
list of 10 guidelines for building the credibility of a web
site. These guidelines are based on three years of research
and on several studies about that topic.
The Stanford list confirms the recommendations we gave in
previous issues of this newsletter and the tips that are
available in the marketing tips section in IBP.
Although the information in the Stanford list is not new,
it is still very important if you want to be successful with
your web site.
Why is credibility important?
Credibility is crucial if you want to make money with your
web site. Your web site visitors must have trust in your
company. It's pointless to spend a lot of work on getting
visitors from search engines if these visitors don't convert
The Stanford guidelines for web credibility:
- Make it easy to verify the accuracy of the
information on your site.
- Show that there's a real organization behind
- Highlight the expertise in your organization
and in the content and services you provide.
- Show that honest and trustworthy people stand
behind your site.
- Make it easy to contact you.
- Design your site so it looks professional (or
is appropriate for your purpose).
- Make your site easy to use -- and useful.
- Update your site's content often (at least
show it's been reviewed recently).
- Use restraint with any promotional content
(e.g., ads, offers).
- Avoid errors of all types, no matter how small
What does this mean to your web site?
Make sure that your web pages are optimized for human web
surfers before you start with your search engine optimization
activities. Your web pages must be appealing, credible and
If done right, getting more visitors means getting
When you're sure that your web pages generate sales, optimize
them for high search engine rankings. Focus on people first,
then on search engines.
If you have convincing web pages, getting more web site
visitors means getting more sales. These web site promotion
tools help you to get
as many visitors as possible.