Big changes on Google to come
Google has announced a major update that will affect the
ranking of web pages in Google's index. In contrast to the
usual algorithm updates, this update will be much bigger
because it changes the way Google works behind the scenes.
Google has given the update the name "Bigdaddy".
What is Google's Bigdaddy update?
Google uses a network of data centers with different IP
addresses to answer search queries. These decentralized
servers share the workload of indexing web sites.
The upcoming Bigdaddy update is not an algorithm update
but a change in Google's data center infrastructure. It
contains new code for sorting and examining web pages.
According to Google's search engineer Matt Cutts, the update
will be live in February or March.
Less spam, more content and a new Google spider?
Google is updating the data center infrastructure to handle
potential spam problems such as 302 redirections or canonical
URLs more efficiently. In addition, the new infrastructure
will allow Google to develop more advanced algorithms and
Another reason for the new data center infrastructure
is that Google wants to be able to index different content
types. Google is now testing a new search engine spider
that is based on the Mozilla browser.
The new spider should be able to index more than traditional
or Flash files.
How can you test how Bigdaddy will affect your rankings?
Some Google data centers that use the new Bigdaddy system
are already online. For example, if you go to 188.8.131.52 you
can test Google's new data center.
Google even wants your feedback. Click the "Dissatisfied?
Help us improve" link at the bottom right of the
result page. Enter your feedback and use the keyword bigdaddy so
that Google knows that your feedback is about the new
It's hard to tell how the Bigdaddy update will affect your
web page rankings. If you have a spam free web site with
good content and many incoming links, the update should have
a positive effect on your Google rankings.