How to get high rankings on Google, Yahoo and
The search marketing company Fortune Interactive conducted
a study in
which they wanted to find out what factors influence web
site rankings on the three major search engines.
How do Google, Yahoo and MSN rank web pages according
to the study?
According to the study, Google ranks inbound
links by quality, relevance, title keyword, anchor keyword
and quantity. In addition, on-page factors such as keywords
in the title, anchor keywords, keywords in the body text
and general content relevance influence the ranking of
a web page.
Inbound link quality is also very important to Yahoo.
Yahoo looks at inbound links for relevance, anchor keyword
and keywords in the title. Yahoo also looks at the quantity
of links. On page factors such as keywords in the title
and the body text are also important as well as general
Inbound links are also very important in the ranking algorithm
of MSN. However, the order is different. MSN analyzes
inbound links for quality, anchor keywords, relevance and
keywords in the title. The quantity is also weighted not
as much as in Yahoo. In addition, MSN looks at keywords
in the title, body text and anchors when it comes to on-page
factors. General content relevance and the content of the
title are also important.
Inbound link quality is the most important factor
According to the study, the quality of inbound links is
the most important off-page factor whereas the quantity
of inbound links is not that important. The most important
on-page factor is the keyword density in the title tag.
Do the study results apply to your web site?
The study was conducted for the keyword "laptop". The
results do not necessarily apply to your own web site.
Fortunately, there is a way to get this data for your
own web site and your own keyword. Use IBP's Top 10 Inbound
Link Optimizer to get a detailed analysis of the linking
structure of the top ranked web pages.
You'll quickly find out how the links to your web site
should look like if you want to get high rankings on Google,
Yahoo and MSN. In addition, use IBP's Top 10 Web
Page Optimizer to find the on-page elements that your
web site must have to qualify for high rankings for your
The study confirms that your web site must have good inbound
links and optimized web page content if you want to get high
rankings on Google, Yahoo and MSN. Fortunately, our search
engine optimization tool IBP can
help you with both aspects.