Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004


» Archive
All about software products and antivirus solutions.
Good deals and offers on computers & hardware.
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

The effect of outgoing links on your web site

While most webmasters are aware that incoming links are important to the success of a web site, many site owners don't know that outgoing links also have an impact on their web sites.

Outgoing links influence search engines

The web pages to which you link form the "neighborhood" of your web site. If you link to spammy web sites then search engines might think that your web site is also spam.

Links to link farms and automated linking systems can actually hurt your Google rankings. For that reason, it is important that you take a look at the quality of a web site before you link to it.

Outgoing links influence web site visitors

The web sites to which you link help your web site visitors to put your web site into a larger context. If you link to high quality sites with useful content, web surfers will associate your web site with these high quality sites.

If you link to other web sites show your web site visitors that your web site can be trusted. You wouldn't send visitors to other pages if they could find negative information about your products or services on other sites.

Links add value to your web site, they show your visitors that you have nothing to hide and that you have confidence in your site.

Give, and you shall receive

You do not lose visitors by offering links to other pages. Links to other pages will bring you more and repeat customers. All visitors will leave your web site sooner or later. No matter how great your web site is, no one will stay on your web site forever. The question is what web surfers do when they leave your site.

If you don't have outgoing links or if you hide your links, then you send your visitors back to search engines (which give you nothing in return). If you offer your web site visitors links, you can send leaving visitors to other web sites that can send you their visitors in return.

Carefully chosen links to outside resources can improve the experience of visitors who visit your web site. Give, and you shall receive. This is true for many aspects of life and it also works for web site promotion.

Copyright - Internet marketing and search engine ranking software

Home   Contact   Privacy policy    Partner sites
July 2006 search engine articles