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Discover the linking structure of your competitors

You probably know that inbound links to your web site are very important if you want to get high rankings on Google, Yahoo or other major search engines.

If you want to get high rankings for a special search term then you have to optimize a web page for that search term. In addition, you have to get many links from other web sites that point to the optimized web page.

50 links can be better than 500 links

A web page with 50 inbound links can have better rankings than a web page with 500 inbound links.

In addition to the number of links, the quality of the links is also important. Links from related web sites that contain the targeted keyword are better than general links from unrelated sites. There are many other factors that influence the quality of a link.

Analyze the linking structure of your competitors

If your web page cannot be found in the top 10 results for your keyword, then you should analyze the linking structure of the top ranked web pages:

  • How many inbound links do the other web pages have?
  • Are the other pages linked from .gov and .edu domains?
  • Which web pages exactly link to your site and which web pages link to the top ranked pages?
  • Are these pages different? What do you have to change?

You should also analyze the web pages that link to the top ranked pages:

  • Do these pages use the keyword in the links?
  • Do these pages use the keyword in their file names?
  • Do these pages use the keyword in their document titles?
  • Do these pages use the keyword in their body text?
  • Which other keywords are used in the web pages that link to the top ranked pages?

The right linking structure is the key to your success

Getting the right links to your web site is the key to high search engine rankings. Many webmasters focus only on getting as many links as possible. That's your chance.

If you know which links you need then you can get better results with fewer links. Focus on quality instead of quantity.

Unfortunately, it is difficult and time-consuming to analyze the linking structure of the top ranked web pages. For that reason, we've developed the Top 10 Inbound Link Optimizer.

The Top 10 Inbound Link Optimizer analyzes the linking structure of the top 10 ranked web pages and it tells you exactly which links you need to leave your competition behind. It tells you in plain English sentences what you have to do to optimize the links to your web site.

You need the right links to get high rankings on Google, Yahoo and other important search engines. IBP's inbound link optimizer helps you to find the best linking structure for your web site as quickly as possible.

If you also use IBP's web page optimizer to optimize the content of your web pages then it is very difficult not to get high search engine rankings for your web site.

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June 2006 search engine articles