Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004


» Archive
All about software products and antivirus solutions.
Good deals and offers on computers & hardware.
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

Google, your web site and CSS spam

Hiding content and links in CSS code that is not visible to human web surfers has become popular among webmasters who want to trick search engines.

How does CSS spam work?

CSS (cascading style sheets) allow webmasters to specify the location of a web page element in a web browser. Some webmasters create keyword rich text that is not intended for human web surfers in a CSS element that is not visible to normal surfers.

For search engines, the invisible CSS element looks like a normal part of the web page. As the invisible element contains keyword rich text, search engines might think that the web page is relevant to the keywords mentioned in that text.

Why is CSS spam a bad idea?

Just like any spam technique, CSS spam can lead to good short-term results. However, just like all spam techniques, it's extremely risky to use CSS spam. A new post in the blog of Google's spam fighter Matt Cutts indicates that Google could detect CSS spam at least in some cases:

"[The site] had spam (specifically hidden text) on [the] pages. When Googlebot visited on Sun, 05 Mar 2006 12:17:12 GMT, the page looked fine to users, but had hidden text."

Using spam techniques puts the success of your your web site at risk. It doesn't matter if you use CSS or any other technique to trick search engines. As soon as search engines find out that you're cheating them, they will ban your site.

What does this mean to your web site?

It's very important that your web site is spam-free. The most common reason why a web site gets banned from Google is spam. If your web pages contain spam elements, it's likely that they'll get banned from Google sooner or later or that they don't get listed at all.

Even if you're not intentionally spamming, make sure that your web pages don't contain hidden text or other spam elements by mistake.

There are better ways to get your web site listed in search engines

Don't try to cheat Google. Focus on your web site visitors and offer them what they need. Your web pages should offer good content and they should be useful to human web surfers.

If you have such a web site and then optimize your pages so that they can be found for your most important search terms then it's very likely that your web site will get high rankings on Google. If your web site has optimized content and good incoming links, then it is very difficult not to get high rankings on Google.

Further information on how to optimize your web pages for Google and other search engines without using spam techniques can be found in our free SEO book.

Copyright - Internet marketing and search engine ranking software

Home   Contact   Privacy policy    Partner sites
March 2006 search engine articles