Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004

 

» Archive

 

SoftwareNerds.co.uk
All about software products and antivirus solutions.

e-Gear.dk
Good deals and offers on computers & hardware.

AVGDanmark.dk
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

What search engines plan for the future

At the recent Wharton Technology Conference in Philadelphia representatives from Google, Yahoo and MSN Search discussed the future of search technologies.

The big search engine companies have different ideas on how search engines will change over the next few years.

MSN Search wants to focus on the user interface

Saleel Sathe, the representative of MSN Search, claimed that the user interfaces of search engines required significant changes:

"Search engines have shot themselves in the foot by providing a search box, where users provide relatively little information [...]

The average search query is 2.3 words... but if you asked a librarian for information you would not just give them 2.3 words -- you would give them the opportunity to give you the rich detailed answer you want."

Google thinks that technology is more important

Google's representative Matthew Glotzbach argued that the computers should be able to find out what people want:

"In the distant future we will not be able to get you to take more action, because we will get close enough with what you give us. A lot of emphasis will continue on doing that in the background — getting the technology to figure out [what you want] [...]

Larry Page [the co-founder] of Google often says, 'the perfect search engine would understand exactly what you mean and give back exactly what you want'."

Yahoo bets on social search technologies

Yahoo's Bradley Horowitz proposed that existing web search should be replaced with social search:

"What we think is the next major breakthrough is social search. It basically democratizes the notion of relevance and lets ordinary users decide what's important for themselves and other users."

Each method has its own problems

MSN's approach might be difficult because people are probably not willing to work more to get information. Most searchers want quick results.

Yahoo's social search approach requires the participation of web surfers. The problem is that many people might not be interested to participate and other people might abuse the system to promote their own sites.

Google faces the problem that is is difficult to find out what a web surfer actually wants when he provides only limited information. This problem could be mastered by saving the search history of web surfers etc. but that leads to other (privacy) problems.

These are interesting times for search. Only time will tell what impact future changes will have on your business. Until then, you should try to get best results with the current search engine situation.

Copyright Axandra.com - Internet marketing and search engine ranking software


Home   Contact   Privacy policy    Partner sites
March 2006 search engine articles