Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004

 

» Archive

 

SoftwareNerds.co.uk
All about software products and antivirus solutions.

e-Gear.dk
Good deals and offers on computers & hardware.

AVGDanmark.dk
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

The effect of co-citation on your rankings

The effect of co-citation is often overlooked by search engine optimizers. The other web sites to which your link partners link can influence your search engine rankings.

Here's an example: web sites 1, 2, 3 and 4 all link to the web sites A, B, C and D. Although A, B, C and D don't link to each other, search engines think that A, B, C and D are related to each other because the same web sites link to them:

Co-citation and bad link pages

If A, B, C and D are all linked from 1, 2, 3 and 4 they might be related to one another, even though they don’t directly link to each other. If A, B, C and D are all linked by many other web sites, they have a strong relationship. The more web sites they are linked by, the stronger the relationship.

If your web site is web site A, you should make sure that web sites B, C and D are related to your site.

Co-citation and bad link pages

Suppose you have a web site selling shoes. If you are listed on a web site that links to gambling sites, viagra sites and your shoe store then search engines might think that your web site is related to gambling and viagra.

The search engines look at the link pages and check to which other web sites the pages link. If the other pages are gambling and viagra sites then search engines think that your web site is also related to gambling and viagra.

That means that it might be difficult to get high rankings for search terms that are about shoes.

Co-citation and good link pages

It's important that the other links on the web page that links to you are related to your site. If you're listed in the "Shoes" category of a link directory then all web sites in the same category are usually also about shoes. When search engines look at this page and check the links to other sites they will think that your web site is related to shoes.

That means that it will be much easier to get high rankings for search terms that are about shoes.

What does this mean to your link campaigns?

When you exchange links with other web sites, make sure that the link to your site is on a page that lists related links. It's not necessary that the complete other web site is about your topic. It's okay if the other web site has a single category page that deals with the topic of your web site. The link to your web site should be listed on that page then.

The more pages of the other site are about your topic, the better. Make sure that the link to your site is in a good neighborhood and that the other links are related to yours.

If you want to find out which web sites Google considers related to your web site, go to Google and enter related:www.your-domain.com in the search box. Replace your-domain.com with your own domain name and make sure that there is no space after the colon.

To find high quality web sites that could link to your web sites, use ARELIS. You might also want to take a look at the preview of the new ARELIS version that has many new features. The new ARELIS version will be a free update for users of the current ARELIS version.

Copyright Axandra.com - Internet marketing and search engine ranking software


Home   Contact   Privacy policy    Partner sites
May 2006 search engine articles