What Google's SEO videos tell you
Google's Matt Cutts has released a number of videos in
which he talks about the way Google works. One of the videos
addresses previous and future updates of
the Google index.
Google updates parts of its index daily
A large fraction of Google's index is updated every day
as Google crawls the web. That means that there is always
an update going on.
In addition, Google has algorithms and data pushes that
are going out on a less frequent basis. The latest were
on 27 June, 28 July and 17 August. Unfortunately, Matt
Cutts doesn't reveal any information about the details
of these updates.
Google's BigDaddy update
BigDaddy was a software infrastructure upgrade that finished
in February. The BigDaddy update introduced a new way how
they crawl the web.
This summer, Google also updated their supplemental results
index structure. It was a complete rewrite and the indexing
infrastructure for the supplemental results is different
from then main indexing structure.
Another update is on the way
Matt Cutts mentions in the video that another software
infrastructure update is on the way. The new update should
increase the quality of the search results:
"If we find out that we can improve quality by changing
our algorithms or data or infrastructure, or anything
else, we’re going to make that change.
The best SEO's in my experience are the ones that
can adapt, and that say 'OK, this is the way the algorithms
look right now to me, if I want to make a good site that
will do well in search engines, this is the direction
I want to head in next.'"
Matt Cutts talks about the different updates on Google but
he doesn't say what this means to your web site. He doesn't
reveal how Google's algorithms analyze your web pages.
To find out how Google algorithms work, use IBP's Top
10 Web Page Optimizer and IBP's Top
10 Inbound Link Optimizer.
IBP's Top 10 Web Page Optimizer analyzes the web pages that
currently have a top 10 ranking for your search term on Google
and it compares them with your own web page. That allows
you to find out which web page factors are important to
get a top 10 ranking on Google.
IBP's Top 10 Inbound Link Optimizer analyzes the inbound
link structure of the web pages that currently have
a top 10 ranking for your keyword on Google. That allows
you to find out how to design your inbound links so that
your web site can get top 10 rankings on Google.