How to deal with Google's latest ranking algorithm
In a recent thread on
WebmasterWorld, people observed that there is a change in
Google's ranking algorithm. It looks as if more pages are
added to Google's supplemental results and that Google might
re-rank the results based on new quality criteria.
What's new in Google's ranking algorithm?
It seems that Google internally returns a first set of
results that is then re-ranked according to multipliers
determined in testing just this set of results.
If your web site is not included in the first set of results
then the re-ranking step cannot help you because no new
results are added.
If your website is included in the first set of results
then the re-ranking can either help you or hurt your rankings.
If your web site fails one of the re-ranking tests, then
your rankings scores (relevance score, trust score, website
age score, etc.) might be lowered and your rankings will
Such a new ranking method would explain the yo-yo effect
that can be observed for some URLs: a web page goes from
search result page one to the end of the results and comes
back again. The same web site is always part of the first
result set but re-ranked differently.
Are more pages going supplemental?
Google might use the new system to quickly get the first
set of results (probably cached sets of results). To make
the primary index less unwieldy, more pages might be moved
to the supplemental results.
The supplemental index would only be accessed if the total
number of sites in the primary index fell below a threshold.
What can you do to benefit from the new algorithm?
If you want to get high rankings with Google's new algorithm
then you must create a trustworthy web site with good content:
- Get good inbound links from trusted websites to raise
the TrustRank value of your own web site.
- Get links from websites that have many backlinks (these
pages usually have a high TrustRank).
- Improve the co-citation of
your website by getting link from web pages that link to
other sites that are related to yours.
- Try to get links from pages that link to other trusted
pages next to the link to your site.
- Optimize the content of your web pages to show Google
that your web pages are relevant to a special topic.
High Google rankings are still the result of two important
factors: optimized web page content and the right inbound
The problem is to find out exactly how the web page content
should be optimized and exactly how the inbound links now
should look like. That's why we developed IBP's Top 10 Optimizer
IBP's Top 10 Web Page Optimizer analyzes
the content of the top 10 ranked pages to find out
how to optimize the content of your web pages. IBP's Top
10 Inbound Link Optimizer analyzes
the inbound link structure of the top ranked pages to
find out which links are important for high Google rankings.
IBP's Top 10 Optimizers will tell you in plain English what
you have to do to optimize your pages. In addition, IBP offers all
the tools that you need to quickly adjust your web page
content and to get the right inbound links so that your own
web site can get top 10 rankings.