How to fake PageRank and how to find websites
with faked PR
Although most professional search engine optimizers agree
that the green PageRank display has little to do with the
actual performance of a website in Google and other search
engines, many webmasters still focus on websites with a high
PageRank when it comes to link building and website promotion.
How to fake the PageRank of a website
The PageRank of a web page can be faked with a combination
of a 301 redirect and cloaking. It works like this:
- When a search engine spiders visits a web page URL, the
server redirects the spider to a web page with high PageRank.
- Google assigns the high PageRank to the page with the
redirection because it thinks that the pages are identical.
- When a human web surfer visits the web page URL, the
server does not redirect the surfer. That means that the
web surfer sees the web page of the faker and the Google
toolbar displays the PageRank of the redirected URL:
To web surfers, it looks as if the web page
has a very high PageRank although it hasn't. Note that this
method doesn't increase the rankings of the page in any way.
It just influences the PageRank display in Google's toolbar.
Google doesn't like cloaking at all so you
risk the rankings of your website if you use the method above.
How to check if a website has a faked
If you think that a web page might have a faked
PageRank then you can do the following simple check:
- Search Google for "info:domain.com" (without
the quotation marks, replace domain.com with the domain
that you want to check).
- If there are no results or if the returned URLs don't
match the original URL then it's likely that the PageRank
has been faked. If Google returns only one URL for the
query and if the URL is the same as the checked URL then
the PageRank is okay.
What about the PageRank of your own website?
The green pixels in Google's toolbar are not important. It's
important that your website has high rankings for keywords
that convert to sales. Website promotion is about getting
leads and sales. It's not about getting green pixels.
Don't focus on the PageRank display in Google's toolbar
but try to get good rankings for keywords that are relevant to
your website. High rankings for relevant keywords that convert
to sales are much better than having a lot of green pixels.