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The importance of a page 1 listing and how to get it

High search engine rankings are important if you want to get more customers and more sales. Is it important to be listed on the first result page or is it enough to be listed in the top 30 results?

If you want to get visitors, you must be listed in the top 30 results

A study about this topic was released last year:

"Key among the findings relating to the current search engine user community is that 62% of search engine users click on a search result within the first page of results, and a full 90% of search engine users click on a result within the first three pages of search results. [...]

Fewer search engine users are willing to click on results past the third page now (10%)."

Page 1 listing


It's time to act now

The study confirms the importance of being listed on the first result page. If your web site is not listed on the first result page, changes are that web surfers won't see your site.

Many webmasters still believe that they can get top 10 rankings just by submitting their websites to search engines.

This might have been true several years ago but now you have to do a little bit more to get high rankings.


How to get listed on the first three result pages on Google

  1. Start by choosing the right keywords. This is very important.

    It makes no sense to target general keywords such as "business" because you have no chance of getting the number 1 listing for such a keyword. In addition, general keywords usually don't convert to sales.

    The best keywords have little competition and a high conversion rate. Use this keyword analysis research tool to find these keywords.

  2. Create a content rich web site that can be optimized for many different keyword combinations.

    The more different web pages you have the more likely it is that search engines will list your web site on the first position for a keyword and that web surfers will find your web site relevant to their needs.

  3. Get inbound links to your web site. High search engine rankings are the result of optimized web page content and good inbound links. If you want to have rankings, your web site must have both.

Top 30 search engine rankings will bring your website more visitors and more sales if you target the right keywords. Detailed information on how to get top 10 rankings on major search engines can be found in our free SEO book.

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August 2007 search engine articles