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15 Google spam filters and how to avoid them -
Part 2
Google tries to keep its search results as clean as possible.
For that reason, they have a variety of spam filters in their
ranking algorithm that try to remove low quality web sites.
If your web site gets caught by one of these filters, it
will be very difficult to get high Google rankings. In the
next articles, we'll take a look a the 15 most common Google
spam filters and we'll tell you how you can get around them.
Google's link farm filter, the broken link filter
and the too many links filter
Google heavily relies on inbound links to determine the
position of a web page in the search results. To make spamming
as difficult as possible, Google also have a variety of
link filters to make sure that only the right links are
considered.
Participating in a link farm system won't increase your
search engine rankings. Actually, you can hurt your rankings
if you link to a link farming scheme.
The broken link filter is not actually a filter but the
effects are the same. If you have broken links on your
web pages and if not all pages on your web site can be
found through links on your web site then Google cannot
index all of your pages.
Many broken links also indicate that your web site is
not very professional and that it should not be listed
in the top results.
The too many links at once filter is applied when your
web site gets very many links in a short time period. Too
many links at once can lead to problems with all big search
engines, not just Google.
How to get around these filters
Don't use link farms to get links to your web site. Better
use a serious tool to
get high quality links to your web site. Do not use
black-hat techniques or link spamming to avoid getting
caught by Google's too many links at once filter.
To make sure that the broken links filter is not applied
to your web site, make sure that all links on your web
site are intact and use a sitemap so
that search engines can find all pages on your web site
quickly and easily.
Further information on how to get the right inbound links
can be found in this free
link popularity eBook.
Next week, we're going to take a look at three more Google
filters that might prevent your web site from getting high
rankings on Google.
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