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15 Google spam filters and how to avoid them - Part 2

Google tries to keep its search results as clean as possible. For that reason, they have a variety of spam filters in their ranking algorithm that try to remove low quality web sites.

If your web site gets caught by one of these filters, it will be very difficult to get high Google rankings. In the next articles, we'll take a look a the 15 most common Google spam filters and we'll tell you how you can get around them.

Google's link farm filter, the broken link filter and the too many links filter

Google heavily relies on inbound links to determine the position of a web page in the search results. To make spamming as difficult as possible, Google also have a variety of link filters to make sure that only the right links are considered.

Participating in a link farm system won't increase your search engine rankings. Actually, you can hurt your rankings if you link to a link farming scheme.

The broken link filter is not actually a filter but the effects are the same. If you have broken links on your web pages and if not all pages on your web site can be found through links on your web site then Google cannot index all of your pages.

Many broken links also indicate that your web site is not very professional and that it should not be listed in the top results.

The too many links at once filter is applied when your web site gets very many links in a short time period. Too many links at once can lead to problems with all big search engines, not just Google.

How to get around these filters

Don't use link farms to get links to your web site. Better use a serious tool to get high quality links to your web site. Do not use black-hat techniques or link spamming to avoid getting caught by Google's too many links at once filter.

To make sure that the broken links filter is not applied to your web site, make sure that all links on your web site are intact and use a sitemap so that search engines can find all pages on your web site quickly and easily.

Further information on how to get the right inbound links can be found in this free link popularity eBook.

Next week, we're going to take a look at three more Google filters that might prevent your web site from getting high rankings on Google.

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February 2007 search engine articles