The top 5 factors for successful web sites in
Everyone wants to have a successful web site. However, most
people do the wrong things to promote their web sites.
If you want to have a successful web site and if you want
to get high rankings on search engines then your web site
must have the right factors. Here are the top 5 factors for
successful web sites in 2007:
Success factor #1: Accessibility
Search engines must be able to access your web pages.
If search engines cannot parse your web pages then they
will ignore your site and you won't get good rankings.
Make sure that your web server doesn't return an error
code when search engine spiders visit your web pages. If
your server returns an error code, search engines won't
index your site.
The correct code should be "200 OK". You can check the
status code that your web server returns to search engines
with IBP's search
engine spider simulator (free).
In addition, make sure that the HTML code of your web
pages doesn't contain errors that prevent search engines
from indexing your site.
The content of your web pages must make sense to search
engines. Don't use images or Flash to present the main
content of your web pages. Use IBP's Top 10 Web Page Optimizer
out if your web pages present the right information to
Success factor #2: Site and information architecture
Your web site should have a good site architecture to
make sure that it is not just a collection of random web
pages. The pages of your web site should be related and
they should show search engines that your web site is relevant
to a special topic.
This is very important because most major search engines
seem to use latent
semantic indexing in their ranking algorithms.
Your site should also have a good information architecture
so that search engines and web surfers know where they
are within your site on any page of your site.
Success factor #3: The right keywords
Choosing the right keywords is one of the most important
steps that determines whether your SEO campaign is a success
It's best to focus on 2 or 3 word keywords for search
engine optimization. One word keywords are less likely
to convert to a sale and they are also much more competitive.
Use IBP's powerful keyword
tools to find the keywords that will work best with
Success factor #4: Content
Web sites that only offer articles and affiliate links
that can be found on dozens of other web sites will have
a hard time to get good search engine rankings.
Try to create unique and trustworthy content that separates
your web site from the others.
Write about things you know. If you're an expert in a
special field, write as much as possible about that field
to make sure that your web site becomes the best resource
for that topic.
Success factor #5: Inbound links
Without good inbound links, it is impossible to get high
rankings on major search engines. You should get
as many links as possible from related web sites. The
more targeted the link, the more it will help your search
Search engine optimization can be tricky because a small
error in one factor can destroy all of your other efforts. Take
a look at the checklists in our free search engine optimization
eBook to find out how your web site can get top rankings
on Google, Yahoo and other major search engines.