Google's plans for the next weeks
Google's Matt Cutts is the premier source for
all things related to Google and search engine optimization.
He works for the quality group of Google, specializing in
search engine optimization issues.
Matt Cutts has just revealed Google's latest
ranking plans for
2007 in his blog.
How you might be affected by Google's
plans for the next weeks:
- It is likely that you will see more variance in your
Google rankings because Google's internal databases are
going to be updated every 1-2 days instead of every 3-4
- Google usually reveals PageRank updates quarterly to
the public. A new PageRank update is underway. However,
this does not mean that your Google rankings will change
because the new PageRank values are already incorporated
into their ranking algorithms.
- Google's supplemental
results should be nothing to be afraid of. If your
site shows up in the supplemental results, then don't
worry. According to Matt Cutts, the PageRank of a web
page determines if the page appears in the regular or
- The supplemental results continue to get fresher, "and
website owners may see more traffic from their supplemental
- Google plans to change the "filetype:" operator so that
it doesn't require an additional query word.
- Google discovered a small anomaly with .com domains that
are hosted outside the US. A fix has been submitted so
the rankings of the affected sites might change.
- There will be no "major infrastructure-related" ranking
updates in the near future.
What you can do to get high rankings
in the new Google
Matt Cutts makes it clear: "The approach
I’d recommend in that case is to use solid white-hat
SEO to get high-quality links (e.g. editorially given
by other sites on the basis of merit)."
That's why our award-winning web promotion
tools focus on white
hat SEO methods. Using ethical search optimization
methods requires some work but the results last much longer.
Search engines continually change the way they
rank web sites. If you use shady tricks and techniques that
exploit current flaws in search engine algorithms then you
won't get lasting results.
You have to create web pages that are interesting
to human web surfers. These are the web pages that search
engines want to display in their results.
Don't use the wrong tools and risk getting
banned by Google - use IBP
and ARELIS. IBP and ARELIS are continually updated, they
up-to-date and they help you to create web pages that
are interesting to human web surfers and search engines.