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Google's Matt Cutts: do not stuff your keywords
Keyword stuffing is one of the oldest spamming techniques
on the Internet. Many webmasters still use that technique
although most search engines can detect it nowadays.
Last week, Google's anti-spam engineer Matt Cutts made
fun of a website that used keyword stuffing. Apart
from the rather dubious content of the web page, the webmaster
included a very long list of related and unrelated keywords
in a small text box at the end of the page.
Google doesn't like keyword stuffing
"Keyword stuffing is considered to be an unethical
search engine optimization (SEO) technique.
Keyword stuffing occurs when a web page is loaded
with keywords in the meta tags or in content. The repetition
of words in meta tags may explain why many search engines
no longer use these tags." (Wikipedia definition)
Google doesn't like keyword stuffing at all. If Google
detects keyword stuffing on a web page, that page will
be banned from Google's index. Google's Matt Cutts puts
it that way:
"Webmasters are free to do what they want on their
own sites, but Google reserves the right to do what we
think is best to maintain the relevance of our search
results, and that includes taking action on keyword stuffing."
You might use keyword stuffing on your web pages
without knowing it
While most keyword stuffing is done intentional, it can
also happen that your web pages trigger Google's spam filters
although you didn't want to spam.
For example, if you have very similar keywords that are
used often on your web pages, this might look like keyword
stuffing.
How to avoid unintentional keyword stuffing
If you're unsure if you use a certain keyword too often
on a web page then use IBP's optimizer
tool. The optimizer tool will analyze your web pages
and compare it to the web pages that currently have a top
10 ranking for that keyword.
IBP will tell you in plain English sentences how often
you should use your keywords on your web page so that your
site can get top 10 rankings. IBP will also tell you in
which web page elements you should put the keywords (and
how often) so that you get the best results.
Spamming search engines is not a good idea. Although most
spam techniques will work for some time, all of them will
get your website banned sooner or later. Better focus on ethical
search engine optimization methods to get lasting results.
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