Google ranking tips from a Google employee
Last week, Google's Matt Cutts had a Q&A on the SearchMarketingExpo
in Seattle. Here's a summary of the most important statements:
Google's supplemental index
Pages in Google's supplemental results are parsed differently
than pages in the regular index. Pages from the supplemental
results can get into the main index. According to Matt
Cutts, phrase relationships are handled a bit differently
for supplemental pages. He didn't reveal details.
Webmasters shouldn't be worried if they have pages in
the supplemental index. Matt Cutts has hundreds of his
own pages in the supplemental index.
Google considers buying links to be outside of their guidelines
and they might take strong actions against that in the
future. Matt Cutts indicated that "Google might take
action" if webmasters buy links anyway.
Matt Cutts said that links to other websites are good
for users, and therefore good for search engines.
The impact of spammy domains that are owned by the
Matt Cutts indicated that a webmaster who owns many spammy
websites might get trouble with his other websites.
Catalog pages and online store search result pages
Google tries to avoid online store result pages in its
own result pages. If an online store search result page
looks like search results that are available anywhere else,
then Google doesn't like the page. It's much better if
it has unique content.
Category pages in online shops work better according to
Matt Cutts. However, a product should only be listed in
the best-applicable category instead of being listed in
30 different locations.
Matt Cutts recommended to analyze the web pages that currently
have high rankings because webmasters can learn from them.
We also recommend to analyze the top ranked pages for your
keywords. As these pages do have top 10 rankings on Google,
they must have done something right. IBP's Top 10 Optimizer
tools make analyzing
your competitors as easy as 1-2-3.