Insider information about Google's ranking algorithm
The New York Times has recently published an article about
Amit Singhal. Amit Singhal is in charge of Google's ranking
algorithm. The interview reveals some interesting facts about
Google's ranking algorithm.
Google knows that its algorithm is not perfect
"Tweaking and quality control involve a balancing
act. 'You make a change, and it affects some queries
positively and others negatively,” [...] 'You can’t
only launch things that are 100 percent positive.'"
"[...] Any of Google’s 10,000 employees can
use its 'Buganizer' system to report a search problem,
and about 100 times a day they do."
Why Google changes its algorithm
The article lists a concrete example why Google could
change its algorithm:
"Recently, a search for 'French Revolution' returned
too many sites about the recent French presidential election
campaign — in which candidates opined on various
policy revolutions — rather than the ouster of
King Louis XVI.
A search-engine tweak gave more weight to pages with
phrases like 'French Revolution' rather than pages that
simply had both words."
If you want to get high rankings on Google, it's important
to know whether you should use your keywords as a phrase
or as separate words on your web pages.
This can be different for different keywords. Fortunately,
there is a way to find out how you should use your keywords
on your web pages (see below).
PageRank is just one of many factors
While PageRank was very important when Google was new,
Google now uses many more factors to determine the rankings
of web pages:
"PageRank is but one signal. Some signals are on Web
pages — like words, links, images and so on. Some
are drawn from the history of how pages have changed
over time. Some signals are data patterns uncovered in
the trillions of searches that Google has handled over
There are many factors that influence the ranking of a
web page on Google. If you want to get high Google rankings
for your website, then you have to work on all of these
How can you optimize your web pages for Google's
Which factors are important for Google? Does your website
have these factors?
You don't have access to Google's internal tools. How can
you find out whether it is better to have the words "French
revolution" as a phrase on your web pages or if you should
use both words separately (see example above)? Which other
factors are important for high Google rankings?
That's why we developed the top 10 optimizer tool. IBP's
Top 10 Optimizer demystifies Google's ranking algorithm by
analyzing the top ranked pages. IBP tells you in plain English
where to put the keywords on your web pages and which factors
lead to top 10 Google rankings.
The information is specifically for your website, your keywords
and for Google (you can also select other major search engines).
If you haven't used the top 10 optimizer with your web pages
it a try.