Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004


» Archive
All about software products and antivirus solutions.
Good deals and offers on computers & hardware.
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

The risk of over-optimization

Many webmasters overlook an important part of search engine optimization: if you over-optimize your web pages, chances are that your website rankings might drop because your site has been designed for search engines and not for web surfers.

How can Google find out that a web site is over-optimized?

Google has an algorithm that detects over-optimized websites. The detected websites are downranked in the Google search results. This over-optimization filter in Googles ranking algorithm is also called the "-950 penality" because that is what usually happens to over-optimized web pages: they are downrankied 950 positions.

Google's anti-spam engineer Matt Cutts published a video in which he also mentions over-optimization as a reason for ranking problems.

Is your website over-optimized?

Some "SEO experts" recommend that you should have H1 tags on your web sites in any case. Others say that you must have this element and that element on your web pages.

If you follow the advice of all of these experts then it's likely that your web pages are over-optimized. Don't listen to everything you hear in SEO forums.

How to avoid over-optimization

It depends on your keywords, on your competition and on many other factors if you should use special elements on your website or not. For example, it might make sense not to use the H1 tag on your web pages if other factors are more important for your keyword.

This is why we developed the top 10 optimizer tool. The top 10 optimizer tool analyzes the web pages that currently have a top 10 ranking for your keyword. Since these pages have top 10 rankings, they must have done something right.

IBP analyzes the top ranked pages and then it tells you in plain English how to change your own web pages so that your site can get top 10 rankings. IBP analyzes on-page factors as well as the structure of the inbound links.

IBP's recommendations are based on the analysis of the current top 10 results and they are specifically for your keyword, your website and Google (or any other search engine that you specify). IBP only recommends special web page elements if they are successfully used by top ranked web pages.

In contrast to other tools, IBP does not give general advice that often leads to over-optimization.

Over-optimizing your web pages can harm your rankings on Google and other major search engines. Use the right tools to find out how to optimize your web pages without upsetting Google.

Copyright - Internet marketing and search engine ranking software

Home   Contact   Privacy policy    Partner sites
June 2007 search engine articles