Do no-follow links count for search engine rankings?
Actually, the rel=nofollow attribute should prevent search
engines from following special links. Some webmasters might
have found out that nofollow links will help your search
engine rankings though.
What is the rel=nofollow attribute?
The nofollow link attribute has been introduced by Google
in 2005. It is intended to reduce the effectiveness of
link spamming in blogs and online forums. A link with the
rel=nofollow attribute looks like this:
<a href="http://www.example.com" rel="nofollow">Example</a>
The official claim is that links with the rel=nofollow
attribute do not influence the search engine rankings of
the target page. In addition to Google, Yahoo and MSN also
support the rel=nofollow attribute.
Links with the nofollow attribute don't count. Or
This month, the webmaster of a gaming site did a little test.
He wrote an article about the SpiderMan 3 game in one of
his blogs and then he added comments in other blogs.
The comments in the other blogs contained links to his
SpiderMan 3 article. The special thing about these links
was that they contained the text "piderman 3" and a nofollow
After a few days, his site ranked on the first result
page on Google for "piderman 3".
Does this mean that that Google counts nofollow
Some webmasters think that the experiment might prove
that Google counts nofollow links. However, a few factors
can also influence the ranking of the article page:
- The search term "piderman 3" appears on the
page as part of "SpiderMan 3". That means that
the page can also rank because of the words on the page.
As the article was posted on a blog page, the word also
appears in the website navigation links on the site.
- Google does not only search for the direct keyword occurrences
on the page and in link texts. Google also searches for
misspelled versions of the words and related keywords.
If you search for "piderman 3" on Google then
Google will ask you "Did you mean Spiderman 3?" so
they know the correct term that you were looking for.
Unfortunately, this little experiment cannot prove whether
Google counts nofollow links or not. The data is not good
However, it is indisputable that links are extremely important
to get high rankings on Google. To get high rankings on Google
and other major search engines, it is important to have both optimized
web page content and good