Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004

 

» Archive

 

SoftwareNerds.co.uk
All about software products and antivirus solutions.

e-Gear.dk
Good deals and offers on computers & hardware.

AVGDanmark.dk
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

New study: which web page elements lead to high Google rankings?

The German company Sistrix analyzed the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.

Which web page elements lead to high Google rankings?

Sistrix analyzed the influence of the following web page elements: web page title, web page body, headline tags, bold and strong tags, image file names, images alt text, domain name, path, parameters, file size, inbound links and PageRank.

  • Keywords in the title tag seem to be important for high rankings on Google. It is also important that the targeted keywords are mentioned in the body tag, although the title tag seems to be more important.

  • Keywords in H2-H6 headline tags seem to have an influence on the rankings while keywords in H1 headline tags don't seem to have an effect.

  • Using keywords in bold or strong tags seems to have a slight effect on the top rankings. Web pages that used the keywords in image file names often had higher rankings. The same seems to be true for keywords in image alt attributes.

  • Websites that use the targeted keyword in the domain name often had high rankings. It might be that these sites get many inbound links with the domain name as the link text.

  • Keywords in the file path don't seem to have a positive effect on the Google rankings of the analyzed web sites. Web pages that use very few parameters in the URL (?id=123, etc.) or no parameters at all tend to get higher rankings than URLs that contain many parameters.

  • The file size doesn't seem to influence the ranking of a web page on Google although smaller sites tend to have slightly higher rankings.

  • It's no surprise that the number of inbound links and the PageRank had a large influence on the page rankings on Google. The top result on Google has usually about four times as many links as result number 11.

Can you use that information to get high rankings for your own website?

While general advice can help you to get higher rankings, it is much better to get detailed advice specifically for your website and your keywords.

It might be that your keywords trigger slightly different ranking filters at Google and that the algorithms have been changed since Sistrix performed the study.

For that reason, we recommend that you use IBP's Top 10 Web Page Optimizer to optimize the content of your web pages. IBP's Top 10 Web Page Optimizer has several advantages:

  • You'll get concrete advice for your website and your targeted keywords.

  • You can specify the search engine on which you want to get high rankings (Google.com, Google.co.uk, Yahoo.com or any other major search engine in many language variations).

  • The Top 10 Web Page Optimizer analyzes many more web page elements than the study above.

  • The results are tailored to your specific situation. You'll get specific advice that helps you to reach your goals.

High rankings on Google are the result of optimized web page content and good inbound links. The problem is to find the right web page elements that have to be optimized. In addition, the type of the inbound links is important. IBP's Top 10 Inbound Link Optimizer helps you to get the best links for your site.

Copyright Axandra.com - Internet marketing and search engine ranking software


Home   Contact   Privacy policy    Partner sites
May 2007 search engine articles