Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004

 

» Archive

 

SoftwareNerds.co.uk
All about software products and antivirus solutions.

e-Gear.dk
Good deals and offers on computers & hardware.

AVGDanmark.dk
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

How to overcome Google's filter for new websites

It's easier to get high rankings on Google with older websites than it is with new websites. Why is this so and what can you do to get high rankings on Google if you have a brand new website?

Why is it easier to get high rankings with older websites?

Brand new domain names are often used by spammers to make a quick buck. These spammers buy hundreds of domains, fill them with automatically created scraper content and hope to make some money with the ads that appear on these sites.

In addition, some webmasters use new domains to test new search engine spamming techniques.

As it is difficult for Google to find out whether a new domain can be trusted or not, Google invented a set of filters that downranks new websites until Google thinks that they can be trusted.

What can you do to overcome Google's filters for new websites?

It's very difficult to get high rankings before Google trusts your website. For that reason, do things that make your website trustworthy:

  1. Start with the right keywords

    It's not possible to get a top 10 ranking for highly competitive general search term such as "cars" for a new website. However, it is possible to get high rankings for terms such as "used car dealer atlanta".

    It's not just easier to get high rankings for more specific search terms, these terms are also much more likely to convert to sales. Take some time to find the right keywords for your site.

  2. Get links to your website

    It is not possible to get high rankings on Google without good incoming links. Try to get as many links from related websites as possible. If the right websites link to your site then Google will trust your website more quickly.

  3. Optimize your web pages

    While more links to your website greatly increase your chance of getting high search engine rankings, you must also tell search engines for which search terms you want to have high rankings. Optimize the content of your web pages to make sure that Google lists your website for the right search terms.

    Search engines should be able to parse the content of your web pages easily. Consider this when creating a new website from scratch.

  4. Wait

    A website that has been online for several years is much less likely to game Google's ranking algorithms than newer sites. For that reason, your Google rankings will also increase just by waiting (given that you followed the steps 1 to 3).

If you do it correctly, getting high search engine rankings for brand new websites is possible. It's important that you do the right things in the right order.

Overcoming Google's filter

Take a look at our free SEO eBook that will guide you through the complete search engine optimization process from finding the right keywords to checking the results.

Copyright Axandra.com - Internet marketing and search engine ranking software


Home   Contact   Privacy policy    Partner sites
October 2007 search engine articles