The most important factor for successful SEO (hint:
it's not inbound links)
If you want to get high rankings on search engines then
you have to consider many different factors.
On-page factors and off-page factors
Regarding on-page factors, the content of your web pages
is important, the position of your keywords in your web
page elements is important, the keyword density matters
and much more.
When it comes to off-page factors, the number of the links
that point to your website is very important. It's also
important that the the links to your website contain your
keywords and that the links are from related websites.
All of these factors are important. However, there is
another factor that is even more important than the other
ones. That single factor will determine whether your search
engine optimization activities will be successful or not.
A single factor is more important than all other
You might have lots of inbound links with the anchor text "my
great product" and your web page might be perfectly optimized
for the keyword "my great product".
You might even be number 1 on Google for the keyword "my
great product": if the wrong people or too few people search
for that keyword then your SEO efforts will be in vain.
The most important factor that decides whether you succeed
or not are the keywords that you choose for promoting your
If you target the wrong keywords, you'll waste a lot of
time, energy and money.
Don't think that you already know the answer
Many webmasters think that they already know the best
keyword for their websites. If they haven't done some research,
they are usually wrong. There are several reasons for that:
- You know your business much better than anybody else.
You know the special terms that are used in your branch
and you know what you should search for when you're looking