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A major Google algorithm update might be on the way

Webmasters in a discussion forum have noticed changes in Google's search results. Do we have to expect a larger ranking algorithm update? How will this influence the ranking of your web pages in Google's search results?

What changes did webmasters notice in Google's search results?

Not all webmasters noticed the same changes. Here's an overview of what has been reported:

  • Some established websites that did not spam dropped out of Google's index early March.

  • It seems to take much longer now until new websites get indexed by Google.

  • Rather less relevant results have received higher rankings because some relevant pages either dropped out of the index or lost some of their inbound links.

  • The Cache data doesn't seem to be updated.

  • The site: and inurl: queries on Google that normally fluctuate for large websites now report the same numbers every day.

Changes like these are usually a clear indicator of an upcoming ranking algorithm update.

Is this really a ranking algorithm update?

Google engineer Matt Cutts denied that there are any major changes in the search results and that there was a ranking algorithm update on the way.

However, he wanted to investigate if and why the results change so much.

The observations of the webmasters in the forum might be normal changes that happen all the time. But the webmasters who discovered the changes are very web-savvy and they should be able to distinguish an anomaly from usual fluctuations.

What does this mean to your Google rankings?

It has yet to turn out whether this really is a ranking algorithm or not. If your rankings haven't changed yet, there's no need to act. The whole thing might just be a temporary hiccup.

If you want to make sure that your web pages are optimized for Google's latest search engine algorithm, use IBP's Top 10 Optimizer. IBP's Top 10 Optimizer always uses the latest ranking algorithm to optimize your web pages to make sure that you get the best possible results.

If you use the right SEO tools, you don't have to worry about Google ranking algorithm updates. IBP always works with the latest ranking algorithm.

Whenever you use IBP's Top 10 Optimizer, IBP analyzes the current top 10 results for your keyword to decrypt Google's current algorithm. That means that IBP always works with the latest algorithms and that you get much more accurate results with IBP than with any other SEO software tool.

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April 2008 search engine articles