How the age of your and other people's websites
affects your rankings
High rankings on all major search engines are influenced
by the number of web pages that link to a web page and by
the quality of the web pages that link to a page.
Links from popular and trusted web pages have a bigger impact
on the search engine rankings of a web page than links from
less popular and trusted pages.
A new patent application
with the name "Ranking Domains Using Domain Maturity" indicates
that there is another factor that helps search engines to
determine the quality of a web page.
How the new method can be used to detect high quality
Here's the abstract of the new patent application:
"Ranking domains for search engines is provided herein.
To rank a domain, contributing domains associated with
the domain are identified. Additionally, the maturity
of each of the contributing domains is determined.
A rank for the domain is then determined based at
least in part on the maturity of each of the contributing
domains. The domain rankings may then be used to order
results for search queries."
The patent applications indicates that newer domains are
more likely to be spam or part of a link system that tries
to game search engine algorithms.
Web pages that have links from older domains may be ranked
higher than other domains in the search results.
Why do search engines think that new domains are
likely to be spam?
Domain names are cheap and some domain name registrars
even offer free domain registration and trial periods.
Spammers can easily take advantage of these offers to
build a network of websites that link to each other (a
so-called link farm).
The new patent describes how search engines can use the
age of websites to specify the value of their links. For
example, links from websites that are several years old
could have a high effect on the search engine positions
of the ranked sites while links from newly created websites
might not have any effect at all.
The age of the websites that link to a web page is not the
only factor that influences the position of your website
in the search result pages.
Actually, that are several dozen factors that decide whether
your website will get top positions on Google or not. Having
them all in place makes the difference between a successful
website and a website that no one visits.