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Step-by-step guide: How to get high quality links

Link building is one of the most important search engine optimization steps. Without good inbound links, your website cannot get high rankings. Although it is very important that your website has optimized content, without the links to your website, search engines won't consider that content much.

It's important to get the right links to your website. Link spamming doesn't work. You must make sure that you get high quality links that Google and other search engines like.

Step 1: Make your website linkworthy

You must make your website linkworthy. You cannot expect that other websites link to your website if your site is basically a collection of affiliate links or an online shop that looks like a thousand other online shops.

Your website must be different. Try the following:

  • Add articles about your products or services to your website.
  • Add tutorials and how-to articles about the topic of your website.
  • If you have a lot to say, add a blog to your website.
  • Add a directory with links to valuable resources on your website.

Step 2: Check your competitors

The best way to start link building is to duplicate the links that your competitors have. Find all websites that link to your competitors and then try to convince them to link to your website.

The link builder tool in IBP makes it easy to find these websites. Just click Add Sites > Find websites that link to your competitors in IBP's link builder and IBP will return all websites that link to your competitors in a clearly arranged list.

You can then check the websites one after the other and convince them to link to your website.

Step 3: Get links from blogs

There are millions of blogs on the Internet and they all need something to write about. Getting links from blogs is a good way to get links from related websites.

To find blogs that deal with your website topic, select Add sites > Find websites by keyword search in IBP's link builder and enter the topic of your website plus the word blog. For example, you could enter "real estate blog" or "music blog" in IBP, depending on what you sell on your website.

The advantage of using IBP instead of manually searching for the blogs is that IBP automatically presents all found blogs in a clearly arranged list.

IBP also allows you to contact the blog owners quickly and easily and it automatically keeps track of the websites that you've already contacted so that you don't contact the same person twice.

Bloggers give out millions of free links each month. Use IBP to make sure that you get your share of these links.

Step 4: Get links from Internet directories

Submitting your website to Internet directories can be a good way to show Google that you have a reputable website. Low quality websites usually don't invest the time and money that is needed to be listed in Internet directories.

An easy way to submit your website to many Internet directories as possible is IBP's directory submitter.

Inbound links are very important if you want to get high rankings on search engines. You should optimize your web page content first to make sure that search engines find your website relevant to your targeted keywords.

If more than one website has been optimized for the same keywords (and that's usually the case) then the website with the best links will get the best rankings.

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July 2008 search engine articles