Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004


» Archive
All about software products and antivirus solutions.
Good deals and offers on computers & hardware.
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

Does your CTR influence your Google rankings

Google uses the click through rate to rank the paid search results. The more clicks an ad gets, the higher it will be ranked in the search results. Does Google also use this method for the regular search results?

Why does it make sense to consider the CTR?

The top 10 search results all have similar click partners. A certain percentage of web surfers click on the first result, fewer people click on the second result, even fewer people click on the third result, etc.

In general, the distribution of clicks on the different search results is similar for all keywords. For example, the usual number of clicks on results 1 to 10 could be distributed like this:

Normal distribution of clicks

If one web page in the search results received an unusually high number of clicks then Google could easily find that out:

Unusual distribution of clicks

In this example, result number 6 would receive more clicks than the average number 6 result received. It seems that result number 6 is appealing to many users for some reason.

Google wants to return the best and the most attractive search results. If many people click on a search result, Google might decide to give that page a higher ranking on the result pages. By doing so, Google would rank attractive web pages higher and searchers would be more happy with the results.

What does this mean for your website?

It's not clear whether Google uses the click through rate to determine the ranking of web pages in the search results. Nevertheless, it always helps to use compelling web page titles and meta descriptions.

The more appealing your website title and description look to web surfers, the more people will click. A high ranking on search engines is not enough. Web surfers must also click on your listings.

How to edit the title and the descriptions of your web pages

You can use IBP's website optimization editor to quickly edit the titles and descriptions of your web pages.

If you want to know if your web pages have the right factors that are necessary to get top 10 rankings on Google then analyze our website now with IBP's top 10 optimizer.

Copyright - Internet marketing and search engine ranking software

Home   Contact   Privacy policy    Partner sites
June 2008 search engine articles