Does your CTR influence your Google rankings
Google uses the click through rate to rank the paid search
results. The more clicks an ad gets, the higher it will be
ranked in the search results. Does Google also use this method
for the regular search results?
Why does it make sense to consider the CTR?
The top 10 search results all have similar click partners.
A certain percentage of web surfers click on the first result,
fewer people click on the second result, even fewer people
click on the third result, etc.
In general, the distribution of clicks on the different
search results is similar for all keywords. For example,
the usual number of clicks on results 1 to 10 could be distributed
If one web page in the search results received
an unusually high number of clicks then Google could easily
find that out:
In this example, result number 6 would receive more clicks
than the average number 6 result received. It seems that
result number 6 is appealing to many users for some reason.
Google wants to return the best and the most attractive
search results. If many people click on a search result,
Google might decide to give that page a higher ranking on
the result pages. By doing so, Google would rank attractive
web pages higher and searchers would be more happy with the
What does this mean for your website?
It's not clear whether Google uses the click through rate
to determine the ranking of web pages in the search results.
Nevertheless, it always helps to use compelling web page
titles and meta descriptions.
The more appealing your website title and description look
to web surfers, the more people will click. A high ranking
on search engines is not enough. Web surfers must also click
on your listings.
How to edit the title and the descriptions of your
You can use IBP's website
optimization editor to quickly edit the titles and
descriptions of your web pages.
If you want to know if your web pages have the right factors
that are necessary to get top 10 rankings on Google then analyze
our website now with IBP's top 10 optimizer.