Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004


» Archive
All about software products and antivirus solutions.
Good deals and offers on computers & hardware.
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

Are your AdWords results getting worse?

If you find that your per click prices are going through the roof while your conversions are going down you should check your AdWords strategy.

In addition to the keywords that you choose for your campaign, your landing pages are a very important factor. The landing pages that you use with your pay per click ads greatly influence both your conversions and the per click prices.

The following two strategies are often a quick fix for underperforming AdWords campaigns:

1. Optimize your landing pages for your visitors

Attracting customers to your website through Google AdWords is one thing. It is a completely different thing to persuade visitors to your website to fulfill the goal of your landing page, e.g. to buy your product.

Google AdWords cost you money as soon as a potential customer clicks on your AdWords ad. It makes no difference whether your destination URL is up or not, or whether the potential customer leaves your website prematurely because it loads too slowly.

If you want conversions, your landing page must have a clearly defined goal. It must guide the visitor and it must contain a clear call to action. Your website visitors must be able to see within seconds what's in for them when they visit your website.

2. Optimize your landing pages for Google's spider

Google uses the Quality Score to determine the position and the cost of an ad. If possible, include the text of the AdWords ad and the most important keywords on your landing page.

It often helps to optimize the landing page for the keywords with the highest click through rate (CTR). A web page that can get high rankings in the organic search results will also get a high Quality Score for that keyword.

Google's Quality Score also includes other factors. Actually, Google uses four different Quality Scores to determine when and how ads are displayed.

Using tightly themed ad groups with related landing pages is the first step to get better results with Google AdWords.

Further information on how to find the best keywords for PPC, how to save weak campaigns, how to write successful ads, how to write successful landing pages, how to improve the Quality Score, an explanation of Google's different Quality Scores, information on which websites will always get a poor Quality Score and more can be found in our AdWords eBook.

Copyright - Internet marketing and search engine ranking software

Home   Contact   Privacy policy    Partner sites
March 2008 search engine articles