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Does your website look like spam to search engines?

Is your website nowhere to be seen in Google? It might be that Google doesn't like your website because it looks like spam.

Check the following list to find out whether your website might look like spam or not.

1. Domain name factors that can indicate a spammy website:

The domain names of spammy websites are often very long and contain many hyphens. Those domain names often contain commercial high value keywords (the keywords for which you receive lots of spam messages that we don't want to mention here).

Spammy domains are often registered by people who own a very large number of domains. The more domains a person owns, the more likely it is that the quality of a single domain isn't high. Spammy domains are often very young and have a short registration period. Low quality domains also often use .info, .cc, .us and other cheap top level domains.

Spammy websites often have many keyword-stuffed sub domains.

2. Content factors that can indicate a spammy website:

Spammy websites often show very many ads. They also often contain high-commercial keywords. The keyword density and the keyword frequency on low quality websites is often very high.

Spammy websites often have duplicate content and content scraped from other websites. Low quality websites usually don't have unique content.

Low quality websites usually don't contain a privacy policy, a copyright notice page and "Contact us" page with a full address.

3. Link factors that can indicate a spammy website:

Spammy websites often have many links to other spam and low quality websites. Low quality websites aren't likely to have links from trusted sites.

4. Technical factors that can indicate a spammy website:

Spammy website often use redirects (JavaScript, MetaRefresh, etc.) from landing pages. Spammy websites also often use cloaking. Of course, other spam elements such as hidden text also cause problems with search engines.

If your website uses many of the elements mentioned above then it could be classified as spam. In that case, you should consider a redesign of your website.

Search engines will regard your website as a high quality website if it has high quality links and useful content that can easily be parsed by search engines. Avoid everything that could look like spam and make sure that your web pages contain the right keywords in the right elements in the right density.

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March 2008 search engine articles