Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004

 

» Archive

 

SoftwareNerds.co.uk
All about software products and antivirus solutions.

e-Gear.dk
Good deals and offers on computers & hardware.

AVGDanmark.dk
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

How to get Google Sitelinks for your website

Many webmasters wonder how they can make Google display additional Sitelinks for their websites. What exactly are Sitelinks, how can you get them and are they worth the effort?

What are Google Sitelinks?

Google Sitelinks are a collection of links that appears below the result of a website. These additional links link to main pages of the website. They are randomly and automatically chosen by Google's algorithm.

As an example, here are the sitelinks that you get for HP.com when you search for "HP":

Google Sitelinks

Sitelinks only appear for general search terms. You'll get Sitelinks if you search for "HP" but you won't get Sitelinks if you search for a term like "HP printer supplies". Sitelinks show up most often for searches on brand names.

Which links does Google use for the Sitelinks?

Google seems to use the first level links on a website for the Sitelinks. That means that all links that are not present on the homepage of your site won't be used as Sitelinks.

The links should be descriptive text links or image links with a descriptive IMG ALT attribute. JavaScript or Flash links are not considered for Sitelinks. Google uses 2 to 8 links for the Sitelinks of a website. Unfortunately, it's unclear how Google assigns the number of links to each website.

The text that is used for the Sitelinks can be the text that are used for the link (anchor text) on the homepage or the title of the linked page. It seems that Google prefers links that appear at the top of a web page.

How can you get Sitelinks for your website?

Unfortunately, there is nothing certain about Google's Sitelinks. The following factors seem to influence whether Google displays Sitelinks or not:

  1. Your website must have a stable #1 ranking for the searched keyword. Other websites don't seem to get Sitelinks.

  2. Your website must be at least 2 years old. It seems that younger websites don't get Sitelinks.

  3. The number of searches and the number of clicks that your website gets for a certain keyword seem to be considered. Keywords that aren't searched often enough don't get Sitelinks. It also seems that your website has to get many clicks for the searched keyword.

  4. The number of links that point to your website with the searched keyword as the anchor text seem to influence the creation of Sitelinks. Sitelinks only seem to appear for the main keywords of a website, not for all keywords for which a website is listed.

If your website meets these criteria Google might assign Sitelinks to your website for your most important keywords.

Sitelinks can be a nice addition for searches for general keywords but they usually won't appear for searches that consist of two to four words. These words are the most important keywords for website promotion and search engine optimization.

People who search for multiple word keywords are more likely to purchase goods or services than people using fewer words (source: Oneupweb Research). Use IBP to find these keywords and to get high rankings for these keywords.

Copyright Axandra.com - Internet marketing and search engine ranking software


Home   Contact   Privacy policy    Partner sites
March 2008 search engine articles