Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004

 

» Archive

 

SoftwareNerds.co.uk
All about software products and antivirus solutions.

e-Gear.dk
Good deals and offers on computers & hardware.

AVGDanmark.dk
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

Google's -60 penalty and how to avid it

During the last weeks, people in online forums observed some strange Google result changes. Rumor has it that there is a new -60 penalty that Google applies to websites in which it has lost trust.

What has happened?

Some webmasters found websites that were listed on position 61 in Google's search results that had Google Sitelinks below their listing.

Google Sitelinks -60 penalty

Normally, Google only displays Google Sitelinks for the first search result.

Many webmasters believe that the website that was listed on position 61 with the Sitelinks was the number 1 result for that keyword but had been penalized by Google.

What does Google say about the -60 penalty?

In a Google Groups discussion about showing Sitelinks for #61 results Google employee John Mu referred to a -60 penalty discussion.

Google hasn't officially confirmed that a -60 penalty exists. However, Google employee John Mu indicated in a discussion about the -60 penalty in the official Google groups that Google penalizes websites if they contain certain spam elements.

Which spam elements trigger the -60 penalty?

It looks that Google applies this penalty to websites that buy links.

Many of the websites that seem to have been penalized had many inbound links from websites that linked to them from every single page of their website (so-called site-wide links). Sitewide links are an indicator of paid links, which Google sees as an unwanted way to artificially inflate search engine rankings.

The head of Google's anti-spam team Matt Cutts has often said that websites that buy paid links will be penalized and it looks as if Google tries to do the job properly.

If this penalty for paid links really exists then even websites that follow Google's rules can get in trouble. Your competitors could harm your website simply by buying links or by creating mini-net websites with sitewide links to your website.

Instead of penalizing seemingly "bad" links, Google should simply ignore them. That way, people could not harm competitor websites. If you don't want to get in trouble with Google, you should only use ethical search engine optimization methods.

Copyright Axandra.com - Internet marketing and search engine ranking software


Home   Contact   Privacy policy    Partner sites
May 2008 search engine articles