Do search engines think that your website is
ut three weeks ago, Microsoft was granted a new patent with
the name Web
Spam Classification Using Query Dependent Data. Although
this patent application was filed by Microsoft, all major
search engines probably use similar methods to classify web
How do search engines analyze web pages?
Search engines look at a number of elements that can appear
on web pages and within queries that web surfers use to
find these pages.
For example, search engines may look for the most frequent
keyword in the web page, the number of times a particular
keyword appears in the web page, the domain name associated
with the web page, the number of links pointing to the
page, the HTML tags in which a keyword appears and many
The patent filing indicates that search engines look at
hundreds of different factors to rank web pages.
How search engines try to detect spammy pages
The are so many potential spam pages on the Internet that
search engines cannot identify all spam pages manually.
To identify potential spam pages, search engines might
manually label some web pages as spam and then take information
from that pages to find other spam pages.
For example, a web page that uses keyword stuffing has
more keywords than a legitimate page. By training the spam
detection algorithm with a few web pages that use keyword
stuffing, other web pages that use keyword stuffing can
be detected automatically.
In other words, a spam detection algorithm labels web
pages as spam or not spam by looking at decisions made
by humans. According to the patent application, the algorithm
might look at the following factors:
- the number of inbound links coming from labeled spam
- the top level domain of the site
- the quality of phrases in the document and density
of keywords (spammy terms)
- the count of the most frequent term
- the count of the number of unique terms
- the total number of terms and the number of words in
- the number of words in the title
- the rank of the domain and the average number of words
- the top-level domain
- the number of hits within a domain
- the number of users of a domain
- the number of hits on a URL and the number of users
of a URL
- the date the URL was crawled, the last date page changed
- many more factors
If your website uses similar elements as the spammy web
page then it's likely that your website will be classified
as spam. The usual impact of a website being labeled as
spam is that the site might be pushed down in search results,
or removed completely.
What does this mean for your website?
You should make sure that your web pages use similar elements
as the top ranked pages instead of elements that can be
found on spam pages.
The easiest way to make sure that your web pages use all
the elements that are used by top ranked pages is to analyze
your pages with IBP's Top 10 Optimizer. IBP will analyze
all important elements of your web pages and it will tell
you in plain English what you have to do so that your web
pages get top 10 rankings.
If search engines label your website as spam you will lose
a lot of visitors and customers. You should analyze all elements
of your web pages to make sure that search engines label
your web pages as high quality content and not as spam.