Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004


» Archive
All about software products and antivirus solutions.
Good deals and offers on computers & hardware.
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

Do search engines think that your website is spam?

ut three weeks ago, Microsoft was granted a new patent with the name Web Spam Classification Using Query Dependent Data. Although this patent application was filed by Microsoft, all major search engines probably use similar methods to classify web pages.

How do search engines analyze web pages?

Search engines look at a number of elements that can appear on web pages and within queries that web surfers use to find these pages.

For example, search engines may look for the most frequent keyword in the web page, the number of times a particular keyword appears in the web page, the domain name associated with the web page, the number of links pointing to the page, the HTML tags in which a keyword appears and many other factors.

The patent filing indicates that search engines look at hundreds of different factors to rank web pages.

How search engines try to detect spammy pages

The are so many potential spam pages on the Internet that search engines cannot identify all spam pages manually.

To identify potential spam pages, search engines might manually label some web pages as spam and then take information from that pages to find other spam pages.

For example, a web page that uses keyword stuffing has more keywords than a legitimate page. By training the spam detection algorithm with a few web pages that use keyword stuffing, other web pages that use keyword stuffing can be detected automatically.

In other words, a spam detection algorithm labels web pages as spam or not spam by looking at decisions made by humans. According to the patent application, the algorithm might look at the following factors:

  • the number of inbound links coming from labeled spam pages
  • the top level domain of the site
  • the quality of phrases in the document and density of keywords (spammy terms)
  • the count of the most frequent term
  • the count of the number of unique terms
  • the total number of terms and the number of words in the path
  • the number of words in the title
  • the rank of the domain and the average number of words
  • the top-level domain
  • the number of hits within a domain
  • the number of users of a domain
  • the number of hits on a URL and the number of users of a URL
  • the date the URL was crawled, the last date page changed
  • many more factors

If your website uses similar elements as the spammy web page then it's likely that your website will be classified as spam. The usual impact of a website being labeled as spam is that the site might be pushed down in search results, or removed completely.

What does this mean for your website?

You should make sure that your web pages use similar elements as the top ranked pages instead of elements that can be found on spam pages.

The easiest way to make sure that your web pages use all the elements that are used by top ranked pages is to analyze your pages with IBP's Top 10 Optimizer. IBP will analyze all important elements of your web pages and it will tell you in plain English what you have to do so that your web pages get top 10 rankings.

If search engines label your website as spam you will lose a lot of visitors and customers. You should analyze all elements of your web pages to make sure that search engines label your web pages as high quality content and not as spam.

Copyright - Internet marketing and search engine ranking software

Home   Contact   Privacy policy    Partner sites
November 2008 search engine articles