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Two new spam tricks to get higher rankings on Google

Many people will do anything do get on Google's first result page. That's why some webmasters regularly come up with new spam methods to get on Google's first result page.

Phillip Lenssen recently reported two new methods that might be used by some people to get top 10 listings on Google.

Spam trick 1: Get higher rankings in Google's local results

It seems to help if the address of a business is close to the city center or the main station. If a business gets a post box close to these locations and submits that address to Google Maps, it will be listed higher in the local results on Google.

As the local results are usually displayed above the regular listings in Google, this could be a way to get many clicks.

Spam trick 2: Get higher rankings in Google's regular results

This trick is somewhat hard to believe. It seems that some webmasters hire cheap Chinese workers to get higher rankings on Google. As strange as it sounds, these webmasters pay couriers on bikes to drive to various Internet cafes, search for their keywords and then click on the listing of the webmaster's site.

Over time, the listings go up. Actually, Google does have a click tracker in the result URLs. Until now, it had been unclear for what purpose Google uses this tracker. If this story is true, Google might use the number of clicks that a listing gets to determine the ranking of a web page.

Will these methods work for your website?

The local search trick might work but it will probably be difficult for most webmasters to hire an army of Chinese bike couriers. In general, you shouldn't use spam techniques at all. So far, Google has detected all spam methods sooner or later.

Websites with spam techniques are usually banned from Google's index. You might get a small advantage for some time with some spam techniques but you're risking all rankings of your website.

The difference between spammy SEO methods and ethical SEO methods

If you use spammy SEO methods, you will quickly get high rankings on search engines. Unfortunately, Google will completely remove your website from the search results as soon as they find out that you use these methods:

Spammy SEO methods

If you use ethical SEO methods, it will take longer until you get high search engine rankings. However, your rankings will grow steadily and you'll get a much better performance in the long run:

Ethical SEO methods

Do not use spammy SEO methods to increase your rankings on Google. It will backfire on you.

If you want to get high rankings on Google, you should make sure that your web pages can easily be parsed by Google's robot. You must make sure that your web pages have been optimized for the right keywords and that enough other websites link to your site.

If you follow the basic principles of ethical search engine optimization, you will get high rankings on Google that will last.

 
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October 2008 search engine articles