Four important rules: how to get a #1 ranking
A number 1 ranking in Google's search results for the right
keyword can mean a lot of visitors and a lot of sales. That's
why so many people want to be on Google's first result page.
Unfortunately, many people still don't know what it takes
to convince Google that your website is more relevant than
the millions of other websites on the Internet. There are
four simple rules that will help you to get your website
on Google's first result page:
Rule #1: Don't try to fool Google
Google wants to return the most relevant web pages for
a search query. They want to provide the best answer to
a search query.
If you try to get a high ranking for a keyword for which
your web page isn't really relevant then you won't get
good results. Actually, you might be accused of spamming.
If your website consists just of ads and affiliate links
then it will be extremely difficult to get good rankings.
Make sure that your web pages will answer the questions
of people who search for your keyword. The better your
web pages match the interest of the web searchers the better
rankings you will get. It takes some time to create good
content but it will pay off in the long run.
Rule #2: Your web pages must show Google that they
A website about used car parts cannot get high rankings
for a keyword such as "brain surgery". A high ranking
for the keyword "used car parts" would be very beneficial
to that site.
The problem is that Google must be able to find out that
your web page is relevant for the keyword "used car parts".
For that reason, you have to optimize your web pages. Optimizing
your web pages simply means that you make it easy for Google
to find out what your website is about.
When Google visits your web pages, it will analyze the
following elements of your web pages:
- The URL structure
- The title tag and the meta tags
- The body text
- Headline tags
- Image alt attributes
- Your site architecture and the internal linking structure
of your site
- The outbound links
- Many other factors in the HTML code of your web pages
Each element can contain your keyword and show Google
that your website is relevant for that keyword. This doesn't
mean that you can simply insert your keyword in these tags
and that's it.
You can also over-optimize a website and that can get
your website banned from Google's search results. It's
important that you optimize the right elements and that
you insert your keywords in the right frequency. Analyzing
dozens of web page elements can be very time consuming.
IBP's top 10 optimizer can help you to do
this quickly and easily.
Rule #3: Other websites must confirm that your web
pages are relevant
In addition to optimized web page content, Google heavily
relies on the links from other websites to your site. Basically,
the other websites have to confirm that your website is
relevant for a special keyword.
The more websites link to your website, the more visible
it will be to Google. The more other websites use a special
keyword as the linked text in the links to your website,
the more important is your website for that keyword.
A web page that has been optimized for the keyword "used
cars" can also get high rankings for the keyword "pre-owned
cars" if enough websites link with that text to the page.
It is also important that the other web pages are related
your site. If a website that is about vintage cars links
to your "used car parts" website then this will have a
bigger effect on your search engine rankings than a link
from a candy shop website.
A link from a web page that only links to car related
web pages is also more valuable than a link from a web
page that links to all kind of pages. Getting the right
links is crucial if you want to get on Google's first result
page. IBP's link builder helps you to get
Rule #4: Your website must have a clean history
The age of your domain and its history will also be considered
by Google. A domain name that has been around for a long
time will get high rankings more easily.
However, if your domain name has been used by spammers
before, you might still suffer from the ranking penalties
that have been applied to the previous content.
If you follow the rules above and change your web pages
accordingly, your website will get top rankings on Google.
It cannot be done over night but it's definitely something
that can be done within a few weeks if you do the right things.