How to convince webmasters that they should link
to your site
Suppose that you have a great website with great content.
Your web pages are perfectly
optimized for visitors and search engines and you have
found many related
websites that could link to your site.
How do you convince these websites that they should link
to your website? Here are five tips that will help you to
convince other webmasters.
1. Offer something in return
The easiest thing that you could offer is a link in return.
However, not all webmasters want to exchange links.
There are many things that you could offer in exchange
for a link. This could be a discount for your products,
an ad on your website or even a simple hint.
If you find a broken link on a website, inform the webmaster
about the link. Tell him that your own website might be
a good replacement for the broken link (if it is).
2. Ask your current link partners
If another website already links to you then they might
add another link to a different page on your website.
Getting a second link from existing link partners is much
easier than getting new links because you don't have to
explain yourself anymore. The other webmaster already knows
you and your site.
3. Make friends with people from your industry
Networking can help you to get links to your website.
This works best with blogs that are related to your website.
Contact the blog owners and compliment on their sites.
Do not ask for a link in your first contact. When you've
a good relationship with the blog owner, you might inform
him about a new product or a new article that you've written.
Chances are that you'll get a link from the blog then.
These links from related blogs have a great impact on the
position of your website in Google's search results. IBP
can help you to find
blogs that are related to your website.
4. Show that other webmasters already linked to
It's easier for people to do something if they see that
other people have done the same thing before. If many other
websites link to your website, you could mention this in
your link request.
If a well known website mentioned your site, that's even
better: "As you might have seen on NYTimes.com, we've
published a new product. This might be interesting to the
visitors of your website."
5. Offer something that other people don't have
This is the easiest way to get links. If you have a report
with ground-breaking new information or something other
that's very interesting and only available on your website
then it will be very easy to get links to the page that
contains that information.
Getting links from other websites isn't difficult if you
know how to do it. Further information about link building
can be found in our free SEO
book. The book explains everything you need to know to
get links from related websites, Internet directories and