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Do keywords in URLs improve your search engine rankings?

Should you use your keywords in the URLs of your web pages? Do search engines look at the keywords that are included in the addresses of your web pages and do these keywords have an effect on the rankings of your website?

Google's statement about keywords in URLs

Google's Matt Cutts recently posted a video about the position of keywords in the URL of a web page. He said that keywords in the URL do help a little bit.

He also said that one should not obsess with the order of the words and that you should not use too many keywords in the same URL.

Yahoo's statement about keywords in URLs

Yahoo filed a patent application with the name "Techniques for Tokenizing URLs" that has been published on March 26th. The patent application contains information on how search engines might extract keywords from the URLs of pages.

Search engines look at many different web page elements to determine what a page is about. Most keywords are extracted from the content of the web pages but search engines can also consider the URL of a web page to find related keywords.

Yahoo's patent shows in detail how keywords can be extracted from URLs. That's a strong indicator that Yahoo also considers the keywords in URLs.

What does this mean for your website?

If you want to get the best possible rankings for your website, it can help to include your target keywords in the URLs of your website.

However, it is important not to overdo this so that search engines don't think that you're spamming. To get the perfect keyword density for your web page URLs, analyze your web pages with IBP's Top 10 Optimizer.

IBP's Top 10 Optimizer will tell you if it makes sense to use your chosen keyword in the URL of your chosen web page and it will also tell you how often you should use the keyword in the URL.

In addition, the optimizer will analyze all other elements of your web page that affect the ranking in Google and other search engines. You'll get concrete and custom-tailored advice on how to change your web pages so that they will get top 10 rankings on Google and other important search engines.

Keywords in the URLs of your web pages can improve the position of your web pages in Google's search results. Google also considers a variety of other ranking factors.

If you want to get the best possible rankings for your website, you must optimize all elements. With IBP's Top 10 Optimizer, you can do this as quickly as possible.

 


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April 2009 search engine articles