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Improve your Google rankings with second-tier links

Getting high quality links is crucial if you want high rankings on Google for competitive keywords. Links from old and reputable high authority sites work best. Unfortunately, it's often not easy to get links from high authority websites.

You can benefit indirectly from high authority sites through second-tier links

Suppose you have found a great authority site that has something to do with the topic of your website. The authority site links to many other websites but for some reason, the webmaster doesn't want to link to your site.

If the high authority website doesn't want to link to your site, ask the websites to which it links if they want to link to your site. If you get a link from these sites, the high authority website will still have a positive influence on your own site.

This is what you should do:

Find a high quality, high authority website (it should be old, have many inbound links and good rankings on Google).

Ask the high authority website for a link to your website.

Visit the websites to which the high authority website links and ask the webmasters of these sites if they want to link to your site.
Of course, these second-tier links are not as valuable as links from the top-notch site. However, they are still very valuable and chances are that they are more valuable than many other links that you can get on the Internet.

How to contact second-tier link providers quickly and easily

When you've found a high quality website that links to other sites, try to get a link from the website first. If that doesn't work, you can use the link builder in IBP to get second tier links as quickly as possible:

Import the link page of the top-notch page in IBP's link builder: IBP > Links > Add Sites > Import links

IBP will import the links and get additional information for each website.

Use IBP's built-in email client and IBP's built-in web browser to contact the websites. IBP will fill out the contact forms for you and it also offers email message templates that support variables. You should send individual and personal email messages to each webmaster.
If you want to find new high quality link partners, use the other commands in IBP's Add Sites window.

IBP can find websites that link to your competitors, websites that contain certain keywords, blogs that are related to your category and much more.

If you want to get high rankings on Google, links from high quality websites are very important. The more links point to your website, the better. Optimize your web pages to tell Google for which keywords you want to be found. Then get the right links to show Google that your website is relevant to these keywords.

If you want to find out quickly if your web pages contain the right content and have the right links, analyze them with IBP's top 10 optimizer. The analyzer will tell you in plain English how to change your web pages so that they will get top 10 rankings on Google.


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April 2009 search engine articles