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Case study: are Internet directory submissions still a good SEO method?

Most webmasters know that high rankings on Google and other modern search engines can only be achieved if a website has both optimized web page content and good inbound links.

While it is relatively easy to optimize the content of a website, it is more difficult to get good inbound links. A relatively easy way to get inbound links is to submit websites to Internet directories.

But do these Internet directory links still have value when it comes to search engine rankings? Can you increase the position of your website in Google's search results by submitting your site to Internet directories?

A case study

An internet marketer tested three pages that were orphaned within the normal navigation structure of the website. These three pages were created to provide valuable content to search engines.

The three pages were submitted to some high quality paid directories (Yahoo, BestOfTheWeb, Joe Ant) and free directories.

About 45 days after the paid directory links went live, the web pages had increased visibility on search engines. Visits and conversions also increased and the tracking of the marketer indicated that at least 50 percent of the results could be attributed to the directory links.

The final results that were attributed to the directory link building included:

a lift of traffic to levels that other highly visible site pages receive within 90 days
an increase in monthly conversions for the business line of 45 percent year-over-year
What does this mean for your website?

Getting links from Internet directories should be a fundamental part of any search engine optimization strategy. You should submit your website to all big Internet directories and to Internet directories that cover your niche.

IBP's directory submitter can help you to submit your website as efficiently as possible to all important directories.

Links from Internet directories are only one way to get links from other sites. If you want to outperform your competitors, you also need links from websites that are related to yours. Links from blogs will also help. IBP will help you to get these links.

Don't forget to optimize your website content before building links. The better your website content has been prepared for search engines, the better the links to your website will work.

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August 2009 search engine articles