The art of writing a link exchange request that
is not spam
Link exchange requests have a very bad reputation. The reason
for that is that many people send mass link exchange requests
that are nothing more than spam.
However, if you want to get links from authority sites,
you have to send link exchange requests. The secret of successful
requests is to write link exchange messages that aren't spam.
Get the reader's attention
If you want people to read your link exchange message,
it should not sound like the dozens of other emails that
the webmaster receives. Use the recipient's real name throughout
your message. If your message starts with "Dear webmaster" then
it's likely that it will be moved to the trash. Be personal.
Write a personal message for each recipient.
Use a real email address with a real name as the sender
address. Free email addresses and email addresses with
numbers look spammy.
Get the reader's interest
What's in for me? You should answer that question as soon
as possible in your email.
Do not list any features. Focus on benefits. First, nobody
is really interested in the great features of your website.
Tell the recipient how your website solves his problems
or the problems of his readers.
Appeal to the ego of the recipient. Tell the recipient
that you list only 10 websites in this special category
and that he is in that top 10 list. It's easier to convince
people if you appeal to their ego.
The recipient of your link exchange message won't react
to your request if you don't create desire.
To create desire out of interest, you can tell the recipient
that you downloaded his ebook, subscribed to his newsletter
or RSS feed, etc. The other webmaster is more likely to
reciprocate if you have done something in advance.
Give the recipient the feeling that he's special. Include
your phone number in your email message. Summarize why
the recipient benefits from linking to you.
Make action as easy as possible
Don't make the recipient think. Make the linking process
as easy as possible by giving him copy/paste HTML code
with your link information. Of course, the code should
only be an option and you should not insist on that code.
If the webmaster want's to use another code to link to
your site, that's okay.
Further information on how to write link exchange messages
can be found in our free SEO
book. If your website needs more inbound links, take
a look at this tool.