Why link building is like losing weight
Link building is one of the most important things that you
have to do if you want to get high rankings on Google and
other major search engines. SEO blogger Gyutae
Park recently compared link building with losing weight.
Indeed, there are many parallels. The following points illustrate
why link building is like losing weight and how this can
help you to get better results.
Fact 1: Link building takes hard work and there
are no shortcuts
If you want to get high quality links, you have to invest
time and effort. It's not possible to lose 25 pounds in
one month and it's also not possible to be number 1 for
a competitive search term in that time.
You have to work continually on your links and your web
page content if you want to outperform your competitors
on the search engines.
Fact 2: You have to be consistent
won't help your rankings much if you get many links at
once and then stop building links. Search engines also
consider how many websites link to your site over time.
Doing a 12 hour workout on a single day and then doing
nothing won't help you to lose weight. It will probably
be bad for your health. The same applies to links. If you
get many links at once and then no links at all, search
engines might think that you try to cheat them with a linking
If you want to lose weight, you have to be consistent.
You might not see immediate results but there is a constant
change and some day, you'll find that you're much thinner.
Link building works exactly like that. Do not try to game
search engines by joining link systems or buying links.
Get one link at a time, optimize your pages and the rankings
of your website will improve steadily.
Fact 3: There are a lot of scammers
The SEO industry is full of scammers that promise easy
and quick solutions. You should be very careful. If something
sounds too good to be true then it's probably not true.
There are no easy and quick solutions and there are no
secret tricks that nobody else knows about.
The same applies to weight loss. There are lots of diet
pills and miracle machines that promise easy and quick
results. These methods don't work.
Fact 4: It's possible to trick the system but you
won't get lasting results
There are a lot of diets and diet products that help you
to quickly lose weight. Unfortunately, you only lose water
weight with these diets and you'll get your old weight
Link building is similar. Every now and then, some webmasters
find a loophole in Google's algorithm. These loopholes
allow people to get on Google's first result page without
doing the hard work.
This usually works for some weeks but then Google finds
out and websites that exploited the loophole are penalized
and removed from the index. It's very risky to use these
methods to get high rankings because Google doesn't like
Fact 5: The result is worth it
People who lose weight usually feel more healthy and happier.
Being number one on Google's result page for the right
keyword can mean many more sales for your business.
All webmasters know what it takes to get better search engine
rankings. You have to optimize your web pages and you have
to get good inbound links. For some reason, most webmasters
don't do it. Instead, they're trying desperately to find
shortcuts and loopholes to get all the benefits without doing
You have the choice: Don't fall for rip-off products that
promise easy and quick results without much work. These products
won't work and they often put your website at risk because
Google considers them spamming.
If you really want to succeed, start now: optimize
your web pages and get
good inbound links. Our tool IBP will help you to do
everything that is needed to get high rankings. IBP is
not a magic tool and it doesn't offer any secret tricks
but it will help you to do what needs to be done as efficiently