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For how many keywords should you optimize a web page?

Getting listed on Google's first result page is the goal of any search engine optimization campaign. If you have taken the time to find the best keywords for your website, you probably have a very long list with many keywords. That automatically leads to the following question:

For how many keywords should you optimize a page?

The answer to this question is simple: one. A single web page should not be optimized for more than one keyword. Of course, that keyword can consist of several words, for example "buy inexpensive golf shoes".

If you have optimized one of your web pages for that keyword (it's actually a key phrase) then you should not optimize the same page for other keywords.

It's much better if a web page is highly relevant to one keyword than somewhat relevant to many search terms. If you concentrate on one keyword per page then it is much more likely that your web page will get a top listing on Google for that keyword.

If you also want to get high rankings for your other keywords such as "brown golf shoes", "golf shop" or "golf equipment" then you should optimize other pages of your website for these keywords.

You will get the best possible results if you optimize different pages of your website for different but related keywords.

How to optimize a web page for your chosen keyword

When you optimize a web page for a keyword, it's important that the right elements of your web page contain the keyword in the right frequency. The easiest way to optimize a web page for a keyword is to use IBP's Top 10 Optimizer.

The Top 10 Optimizer in the brand new IBP version 11 has been improved and it will tell you in plain English how to change your web pages. Just follow the instructions and your web page will be perfectly optimized for Google (or Yahoo, Bing or any other search engine that you choose).

In addition to the elements of your web page, the Top 10 Optimizer will also tell you if you have to work on the links to your website and how exactly you should change the links so that your website can get a page one ranking on Google.

Optimize for one key phrase, get high rankings for many keywords

You should always optimize your web pages for a very targeted keyword that consists of many words. A keyword that consists of many words is called "key phrase". This has several advantages:

It's much easier to get high rankings for targeted key phrases because the competition is not as fierce as the competition for one word key words.

Key phrases attract much more targeted website visitors. People who search for "golf" might be interested in magazines, clubs or even a car. People who search for "buy inexpensive golf shoes" are looking for inexpensive golf shoes and they are ready to buy.

By optimizing your web page for a key phrase, you automatically optimize your web page for the parts of that key phrase. For example, your web page will automatically be optimized for "golf shoes", "inexpensive golf shoes" and other keywords if you optimize your page for "buy inexpensive golf shoes".
Optimize one web page for one keyword and optimize as many pages of your website as possible for different but related keywords. In this example, optimize different pages of your website for "buy inexpensive golf shoes", "find the perfect golf club", "country club", "golf sport information", "golf carts", etc.

The more pages you optimize, the better. If many pages of your website have been optimized for many related keywords then your website will look relevant to the topic of your keywords (in this example: "golf"). If search engines think that your website is relevant to a special topic then it will be easier to get high rankings for the individual keywords.

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June 2009 search engine articles